Please could you help me to evaluate and optimise our Shopify website, www.thegymgod.com.
We are an athleisurewear brand and have started out with a luxury gym headwear range. Sales are steadily increasing so I would like to optimise the website for a higher visitor-to-buyer conversion and feel that constructive criticism is the key to success here, hence why you amazing people come in.
I know your all very busy but if you have a couple on minutes to take a look and let me know your overall thoughts I would really appreciate it. It's my first attempt at a Shopify site (or any ecommerce site in general) so I'm sure you know a lot more about the way it all works than I do.
Many thanks in advance and I look forward to reading what positive and negative comments you have to say soon.
All the best,
Hello @GYMGOD ,
Honestly, I need to appreciate you for showing up with such a captivating store. You have amazing products and everything is aesthetically appealing.
For getting more sales and revenue you need to focus more on customer engagement and retention. Engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value.
You can add a chatbot or LiveChat to make sure you never lose any of your customers.
You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term. You have stunning products in your store but you are lacking in engagement features.
Display testimonials or reviews on the homepage and add Q&A to establish authority and influence visitors with user-generated content. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A. Reviews help in building trust with other visitors and increase the SEO ranking.
You should use a customer timeline feature that enables tracking of each customer journey right from the sign up till each and every activity along with giving deep insights for the same and for better sales understanding across channels. This will help you to understand the buying behavior of each and every customer.
You can use customer segmentation where you can segment your customers on the basis of losing customers, frequent buyers, top purchasing visitors, new visitors, top purchasing customers and many more which will help help you to target audience on the basis of certain behavior. By this, you can send emails accordingly by targeting a particular segment. It's great that your sales is increasing. This are the ways to retain the customers.
You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
Make sure you are using email marketing automation to reach your customers.
Also, if your store will be engaging. It will help you to capture visitors and convert them into paying customers. This will help you in increasing conversions and sales. Also, it helps in reducing the bounce rate too.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
Hey The Gym God,
Home button should be added to the beginning of the main menu to make it look more logical and complete. Main menu should be shifted to the middle to avoid unwanted space on the top right of the header. Some other tips for store modification are as follows:
Wish the store performs even much better in the days to come.
@GYMGOD, You're welcome. If you loved the feedback. Kindly click like and mark it as an accepted solution.