Hello, I am currently in the process of optimizing my store for sales.
But I have an issue. I am trying to use facebook ads to bring in customers but I am a little confused on what conversion event to choose.
There is no way I can reach 50 sales within a week to optimize for that. I can definitely reach 50 views in a week.
Would it be better to optimize the ad to get me more views or should I make the event 'sales' and have it optimize over a very long time or not at all?