I was hoping to get some feedback on my new store www.rustydigs.com . I am using original artwork to create home decor items like wall art and some decor accent products. It is almost all POD. I have been getting some traffic, mostly through FB ads, but only a couple sales. I have gone to free shipping and trying a 10% off promo, but can't get conversions. Thinking of trying some Google Shopping ads. Any help advice is sooo appreciated. I am thinking my products/art might not be appealing enough. Thanks!
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store.
Your products are pretty unique and they are not going to appeal to everyone. It's going to take time to find out who the right audience for your products are. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
As Duane mentioned, you have very unique products and it becomes pretty hard when it comes to advertising.
When you advertise on Google Shopping, the only way to show interest is to allow brand awareness search terms, such as weekender bag, trow pillow etc... The issue with allowing to bid on these search terms is that they are very generic, and will cost a lot of money with most likely no sales.
I have a few clients where they sell very specific products, and here you need to do a lot of brand awareness which means you need to have a budget for at least a year to make sure you can continue advertising regardless of return. With this, you need to also advertise on other areas at the same time so you can keep the momentum going of brand awareness. Here it is important that you clearly identify your brand.
I recommend you start off with building your brand, clearly place yourself in the market, by having clear niche, direction, brand focus etc...
Hope this helps.
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