Here are a few tips. I’ll review yours if you review mine.
first you might want to add a size chart in your pull down. Also, you might want to put your shipping terms in your pull down. Last you might want to add a review app. Other than that, looks pretty good to me.
I’m at www.norcalcybersales.com
please offer a review on my site.
Hi there! Maggie, Shopify Expert here
Congrats on a new store, I absolutely love the name! The top navigation is user-friendly, which is important for the conversion
The sliding images could definitely be better - they don't show your visitors what you are offering - so they have to do all the hard work themselves, make an effort to really discover if what you have is for them. Online, that's considered a bad user experience and can definitely affect conversion rate.
The best converting stores don't leave people guessing - they follow the 3-second rule: show your visitors your product/offer and let them understand what you can do for them within the first 3 seconds from landing on your website.
You can improve it by showing one of your products in the sliding banner. You have great items - your visitors can then feel more comfortable knowing what they can buy from you, and decide to browse further, click and buy. Remember also to add a CTA [call to action] to each image in the slideshow. Link it to a relevant collection or a product [the more specific the beter]. Avoid linking to the homepage or to all collections. If you show a specific product, link to it, don't expect the visitors to make an effort and find it themselves. The easier you make it to buy from you [customer journey], the faster you will convert.
The brand name across the product image looks kind of tacky - and it feels distracting. I actually gets in the way of seeing the product in full, which affects the user experience and your conversion rate:
Consider uploading images with no text to allow your visitors see the product clearly.
On your FAQ page you mention you offer free delivery locally - but you don' mention what areas "locally" covers. Your visitors don't know where you are located, let alone which area do you consider local to you [whole city, county, country]? I understand you are based in Singapore, as your prices are in SGD, but again, this is an assumption, which I did to go the extra mile to help you. Your visitors won't be prepared to do it - they would rather go shop somewhere else where they would find clearer shipping rates, make sure you ship to their location, how long is the delivery etc. So far you expect a lot from your visitors while no making a lot of effort yourself when it comes to trust signals, user experience and smooth buying process. Sorry if it's too harsh, but with the online stores popping up all the time, it's important to go the extra mile at each step to make sure you serve your customers better than your competitors.
Social media - make sure to open the icon on your website in new tabs, so you don’t lose valuable traffic. Please check this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
Here are a few guides that might help:
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Looking for a more detailed critique? Reserve complete website audit here: https://www.rockpapercopy.com/critique/
Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
Hello @TMG, Here are some suggestions that will help you in conversions and boost sales:-
- Enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
- Set up a reward program for giving points and let customers redeem on their next purchase.
- Set up an affiliate marketing program to increase your influencers and it will help to increase sellers.
- Set up web push notifications on your store and it will help you in reaching your customers and visitors directly.
- Setup announcement bars or timers to promote your offers on the store.
To implement these tools in your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.
I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.
We are happy to help sellers to increase sales in this BFCM.
So sorry to hear, it has to be so discouraging. We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions.
By default, Shopify will take your product title and the description and add that into your SEO, but this is what it ends up looking like for the customer:
The problem with this is that if someone was searching for the type of products you sell, they wouldn't type "ZeeZee Bucket Hat" into Google, they would type "Zebra Print Bucket Hat". For the second example, "Knitted Black CardiG", I would change that to "Womens Fuzzy Black Button Up" or something of the like. We have a video walking you through how to do this as well as many other things you can can do to get the right kind of traffic to your store.
If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!
Best of luck!