I launched my website: www.sweetmintboutique.com on 9/13 and so far have had 2118 visitors and 10 sales. It says on my shopify app that I am in the top 14% of stores as far as traffic goes since I launched. I am confused, to me this doesn't seem like much. There are some days where I only get about 20-30 visitors and no sales at all.
Is there anything I can do to improve this and start getting more traffic and sales? I have social media pages and have done paid ads already. I am on a budget and don't have much more to work with.
I am concerned that I am not reaching my target consumer. Any feedback would be appreciated.
When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know
The first thing I noticed that you have duplicated social networks before the footer on your website, it is great that you those pages, but does it worth it to put here?
Also, consider switching to an Instagram app, which doesn't redirect users to another website and doesn't interfere with customers' experience.
Great that your pages are neat, but it also feels like that it is lacking something, I mean you could add more photos on the product pages for customers to look at the item properly.
Moreover, try to keep every click you get on your website for a longer time and start engaging with them. Ask them to subscribe/sign up for a small incentive, that they can use for their purchases.
Something like a referral program will also be very useful to gather more users (emails as well).
Hope it helps
If you are getting views this surely means visitors are interested to buy from your store, however they might not have found your store appealing, though it's a gem of a store but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
Instead of using logo as favicon. Use some part of your logo as favicon, it will be more visible.
For engaging new customers, add a section of best-selling products.
For some sales in the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a seperate sale page for discounted products.
Also, You have around 90 products and sure you might add a few more as its just a start for you visitor might feel hard to find the right product.
Also your search page is bit off and empty https://www.sweetmintboutique.com/search?q=. Don't you think if suggestions are offered to searchbar, there will be a lot of chances for a visitor to buy from your store?
I would recommend to replace the default search with advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction and other such feature. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
I hope my feedback will help you converting visitors into customers.
Use amazing product images: Take the time to create your custom, high-quality product images. Make sure to include images of your products in different angles, views, and details. If you have different versions of a product, make sure you include images of all variations. Use images with context to show how the products will look like if your shoppers were using it. Write helpful & interesting product descriptions. Avoid laundry lists of product specs and focus on describing how each product can help your shopper. Give them information that they actually need to help them make informed decisions.
Use product videos: Film yourself or staff using the product and show your shoppers how it works. You can also discuss the important benefits of the product that can’t be easily shown in pictures.
Clear price placements: Clearly display your product’s price on your page. Use a larger font size and/or contrasting colors to make it stand out.
Clear add-to-cart button: You need to guide your shoppers what to do next when they are convinced to make the purchase (click on the buy button). Use a contrasting button color and large button size to grab their attention.
Display customer reviews & ratings: Consumers often rely on product reviews and customer comments to decide whether to buy the product. So, collect customer reviews as soon as possible. If you get negative comments, reply to your customers professionally to try and solve the problems. This will serve to promote your business even more.
Address uncertainties: Customers often have many concerns. Address these concerns head-on on your product pages.
Show related & recommended products: Use related products display to cross-sell to your shoppers. This can improve their experiences, and put more money into your pocket.
All these points are to be kept in mind while you should also focus on engagement. The best way to retain customers is by loyalty rewards, Reviews, Web Push notifications, Emails, Chatbot, and a lot more. There are tons of marketing tools available that can help you. If you ask me I would highly recommend AiTrillion.com as it is much cheaper and has all the effective tools in one place.