We started our online store three weeks ago and have spent quite a bit on Face book Ads. We started a new ad campaign Saturday morning and within a day we have reached 131,000 impressions and 20,000 reach but only 32 clicks, 2 add to carts and no sales. What are we doing wrong??? Any help and critiques would be greatly appreciated
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Hey 53rd Parallel North,
The main menu below the central banner should be removed as it looks awkward and does not suits the store theme. A dropdown menu is more desirable here, which is already present. Home button should be shifted to the beginning of the dropdown menu for more completeness and logicality. Other essential store observations for a more fresh and desirable look are mentioned below as follows:
Wish the store becomes successful in converting visitor traffic to customer sales very soon.
This is an accepted solution.
Hi 53rd Parallel! here are some things i noticed
First thing i noticed is that your first image is of a woman. you can't see any articles of clothing of her. only her face?
it is very pixelated and warped as well. (on the left of the site)
your logo is very scrambled, not iconic / feels cheap.
there are a lot inconsistencies, your logos color and the color of your website do not match.
your product names aren't very descriptive, and very vague (Graphic Design Tee, Graphic Design Tee, Graphic design tee) <-Spelling is inconsistent too
Your Website is very Feminine - are you targeting mostly women in your ads?
you background vary. white background / gray / live - pick one and be consistent