Hey Sophistication Personified,
I suppose your website is still in the "implementation phase". Hence, it would be quite easy for you to fill the missing links. I would suggest the following things to be added in your homepage:
- A "professional hero banner" is needed to impart a "decent site view".
- Include "prompt CTA buttons" to the "hero banner" of your store that syncs well with your store theme & branding. The banner should include info like free shipping, offers/deals like 50% off, etc.
- The "search landing page" is disabled in your case ie it does not redirect to "/search" when the "enter key" is pressed while placing the cursor on the search bar.
- Enhance your "customer experience" and make your site identification easy by adding a "favicon" to it.
- "Logo needs a little brush up".Change its font style and add some graphics to impart a professional look to it.
- You have less in "niche", Increase your products.
- "Trust signals" like Refund, Shipping, Privacy policy and Terms Of Service page should be added to the footer as they are good for SEO purposes as well.
- Include links to your Facebook, Twitter, Instagram or any other social media business pages as well.
- A "detailed item description" clarifies the advantages of the item and persuades the customer that they need the item urgently.
- You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
- Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
- Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.
Hope this was helpful!
Neha :)
Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
