Hello, I have a store for month and half. Problem is that I have a lot of traffic (1,000) sessions in one day, also I have a plenty of abandoned checkouts and carts. I also noticed that customers are often leaving after typing information on first checkout page (email, shipping address), but I get no sales, completely zero. I was editing store design 5 times to make it look more professional, but no results. Is there any problem with my store or there is problem in my facebook ads? Thank you!
Hi @Azauhar123 !
I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.
Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
When it comes to single-item stores it might be challenging driving traffic and have sales because the market for that product might not be too big. That is why I advise to work in partnership with other companies that sell complementary products or services.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hello @Azauhar123, I hope you are doing good! Below are some quick tips that will help you to bring back customers to your store & will reduce the bounce rate of your store:
- Add an engaging video of the product on the homepage. It will help you to attract visitors & engage them.
- You should definitely start notifying your customers when they abandoned your cart. This can be done in many ways. You can send them an abandoned cart push notification or an abandoned cart email. This will reduce your cart abandonment. Not only this you can also start rewarding your customers with loyalty points when they come back to recover the abandoned cart.
- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
- Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not in your store and bring back the losing customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
- Add welcome & discount popup.
Hope this helps!
If you are looking to implement the above mentioned features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.
I hope you’re doing well.
Your products their descriptions are either copied or not unique.
According to Google, if your products have common or copied descriptions your products will not rank high in the search rating sometimes they don’t even show up in the search results.
Also about your product titles, they look very simple i.e. just the product name but a good product title should have all the essential qualities of the product in the title. And also they help in improving the overall SEO of your store. Take Amazon’s product titles for example they are informative and always show up on top in search results.
Lastly, I would like to talk about your store’s On-Page SEO rating which is really bad. If you wish to make your store more visible and reachable you should have a high SEO rating. Your SEO rating is a combined rating of how well your store will perform in search results higher the score higher the chances of being on the top result. You can improve it by making your Titles and Product description SEO optimized. Other than your product title and descriptions, the most important factor which affects your SEO rating is Meta Description, it's really important and most of the stores don't pay enough attention to it and then complain about the less traffic and conversions.
Meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. The meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions.
I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion.
I hope this helps.
Have a nice day