Hi Vesh! Maggie, Shopify Expert here :)
Good looking site! Consider optimizing your featured hero image further - add a CTA [call to action] button, such as "Shop Now" linking to a relevant collection or product. This way you will prompt visitors to click and browse your collections, which will improve your conversion rate [sales] and SEO [dwell time/time spent on your website].
The featured products on the homepage don't seem relevant to the promo hero image - the kayaking photo suggests you might be selling water sports gear, which might be misleading to your audience, and it can affect your conversion rate. Make sure to stay consistent with your branding, images and niche to build and meet expectations.
Almost all of your items are on sale - that can affect your credibility as retailer.
People might not feel the discounts are genuine, or that they get real knock-off prices. Be very scarce with your discounts, and offer only 10% of products on sale at a time. People will then be more prone to buy items on sale. Hope it helps!
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard