Tira here, from Shopify Support.
I am happy to take a look at your store and provide you with some feedback. What is your myshopify.com URL?
Why Should I Buy Your Products ?
One of the great things about print on demand is you can have stacks of images of people wearing your product. This gives visitors a really good feeling on your website. I'd add more images of people smiling.
There is three pages on your website that are so important. I'll list them below.
Home Page: You want to flow this page well and have really nice images
Product Pages: You want to build trust and have all the information your visitor might need about your product.
Checkout: You want to be very consistent here. Add your logo and have the colors match your website.
Overall good job. I've completed a more detailed review and I'll email that to you now. Keep up the good work.
First of all, you need to add some more products to your store in order to attract visitor attention and add a slight variation to your store. Apart from that, some other improvements which are needed to be made are:
Hope your store gets improved and receives loads of sales and conversions.
There's a lot of great feedback from the community here, and so I want to add some additional feedback with some resources from Shopify to help.
When I looked at your store, one of the first element's I noticed was your "About Us" statement on your homepage. It's great that you have added your brand's story. I recommend adding more to this to expand on what your "purpose" is so that customers will better understand the value that your store and products will have in their lives, and how it will benefit them. Check out our guide on creating your value proposition here: Value Propositions: What They Are and How to Create Them (with Examples). It covers gathering your customer's testimonials, adding details on the "why" behind your store and product, and focusing on the benefits. There are also some examples included from other stores.
Another suggestion is to improve your product pages with copy that focuses on the benefits of your product, and adding product photos with models wearing your products.
We have some guides here to help you with achieving this:
9 Simple Ways to Write Product Descriptions that Sell (Focusing on the benefits of your products, who your customers are, using superlatives and enhancing your customers' imagination)
7 Steps to Beautiful DIY Apparel Product Photography (How to set-up your camera, studio, lighting and how to prepare your clothing for their own photoshoot)
Lastly, I recommend adding your store's policies. This includes your shipping policy and refund policy. Customers typically look at these policies when deciding to purchase a product from your store. You can learn how to set these up by following our help doc: Add Store Policies.
We have some great tips on how to write your return policy and your shipping policy in these guides, here:
About Us and Shipping Information Page Templates (This guide also has some great advice on creating a great About Us page for your store)
Let me know if that helps! I'm also curious to see what other suggestions the community has!
Hi there! Maggie, Shopify Expert here :)
Consider optimizing your homepage featured hero image further - add a CTA [call to action] button, such as "Shop Now" linking to a relevant collection or product. This way you will prompt visitors to click and browse your collections, which will improve your conversion rate [sales] and SEO [dwell time/time spent on your website].
Our Story section - sounds very generic and doesn't really tell about "your story"
This is a great place to engage with your visitors, build a rapport and eventually - convert. People prefer buying from brands they know and trust, so adding more info about yourself can help you boost sales.
Consider adding these trust signals: Returns policy and Shipping policy. This alone can help you improve your conversion rate - people like to have this info clearly displayed and accessible on the website, before committing to buy.
Social media - make sure to open the icons on your website in new tabs, so you don’t lose valuable traffic. Please check this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
Here are a few guides that might help:
Looking for a more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/
Shopify Expert | Ecommerce SEO Wizard
1. Your Home Page should flow better. I would recommend setting it out like this.
-Something Interesting ( maybe little about your story with a link to about page )
-Newsletter Sign Up
-Popular Products ( 4-8 Max ) I would only use 4
2. Add reviews. It enhances SEO and ranking. It helps in building trust with other visitors.
3. Give rewards to your customers. By offering rewards for completing actions like making a purchase or following you on social media, you show your customers that you care about how they engage with you and want to thank them for it. This encourages them to do it again in the future, transforming them into valuable repeat customers.
I hope my suggestions will help you if you want to know more ping me.