Hey Shopify fam! NEW TO THIS. I would LOVE some feedback on theonlinegym.co

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New Member
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Check out www.theonlinegym.co :)

I'm quite new to shopify but have operated in squarespace. I've only used a free shopify theme (minimal) so am currently making do. Any feedback on products, display, and delivery would be extremely appreciated. I look forward to hearing what you guys have to say! Be brutal if necessary....

 

Thanks!

Will 

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Shopify Partner
1744 110 378

Hey The Online Gym,

"The first impression is probably the last one" and you have very well retained this positive impression by your store's overall look and presentation, which reflects professionalism in each of its aspects. But still, certain minor mistakes need to be corrected. Following are my suggestions for the same:

  1. The tagline " Free unlimited standard delivery on all orders" should be placed at the "center" of the "blue header template" rather than its left corner.
  2. "Facebook is the largest online platform in the world where you can connect with your market and audience. Apart from it, add Instagram, Twitter and Linked In to the site footer as well as they are a great source of advertising as well.
  3. The "central banner" should be full-width to avoid the "unwanted white space" on its either sides.
  4. Remove the "newsletter" from above the footer section as only a single newsletter is desirable for the latest updates on "discounts, promotions" etc.
  5. "Site legitimacy" can be increased by adding "Trust Badges" near the site footer.
  6. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  7. Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  8. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Hope the luck favors you with a lot of sales and conversions.

Neha :)

Sparq is a fast and beautiful search solution for Shopify store owners. It allows store owners to upgrade their default search to an extremely fast, more user friendly and feature rich search
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Hi Neha,

Thank you SO much for your input. I really appreciated you taking the time. I will be sure to implement these changes. One thing however, is I cannot seem to make the slideshow completely wide, so I cannot get rid of that white space. Would there be a custom coding technique to fix this? Aswell as creating banners on my collection pages? Or would I have to change theme?

Thanks,

Will
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Hi @theonlinegymco

 

I just had a look at your store. Awesome work! I have noticed a few things that you might consider taking to make your store better. 

 

Homepage Design: Homepage designs guides your visitors around your website. Homepage content should be strategically decided. You can add more sections such as ‘New arrivals’, ‘blogs’, ‘Top selling products or best selling products’, ‘offers & discount banners’ on the homepage to engage users.

 

Sticky Header:  To give a better navigation experience to the user you can create sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. 

 

Social Login: Implement social login. It is a single sign-on for end users. By using this user can sign in on website instead of creating a new account. This simplifies registrations and logins for end users.

 

Product page: You can insert product images into a carousel. Also, provide a detailed product description. 

 

Use Videos To Engage Your Audience: its worth to add brand video, or short clip on the features of the product to engage the visitor.

 

Show Off Trust Signals and Customer Testimonials to boost conversion: Customer testimonials and trust Signals build customers trust and help customers to feel more secure in their buying decision. 

 

Mobile Score: Your google page speed score is 58. It should be 65-70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.

onlin.png

 

A/B testing: Always try  A/B testing to see which version of the webpage is performing better for you and where you can improve conversion. A/B testing should be done with few product pages without display 'you may also like' or 'any product collection' which might result in clicks and user taken to another product

 

Scroll Back to Top Button: You can create a scroll top button to take a user at the top of the website to improve your website’s overall user experience.

 

I hope you like it!!! If you have any questions, don’t hesitate to ask!!

Thank You!



 

Want to modify or incorporate custom changes on store, Hire us.
If helpful then please Like and Accept Solution .
Email: pallavi@oscprofessionals.com
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Shopify Staff
Shopify Staff
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Hey @! Cal here from Shopify, thanks for reaching out to us. You've done some incredible work with your store! I really enjoyed the experience. I can see that you've received some really solid feedback so far from the Community. There are a couple of areas I'd just like to highlight from my own perspective: 

 

  • I feel the font isn't cutting edge enough for your brand. Have you considered testing a few different fonts with your market? Branding is vital, and you can read about some great brand strategies here
  • The product photography appears to be supplier stock photography. If this is the case, I would suggest moving toward more in house photography. 
  • The About Us is good, but feels a little short, and doesn't really say enough about who you are as a team. You can learn how to write a really persuasive About Us here
  • Some video content would be ideal for this niche. Show us the gear in action! It'll help bring the products to life. 

The fitness niche is certainly a competitive one, have you thought about how you are planning to market the business? Have you designed a solid marketing plan

Cal | Social Care @ Shopify
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Pathfinder
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Welcome to the shopify community!

 

When you're just starting out, I think one of the best things you can do is get inspiration from a company that's had massive success launching an online business.  Check out this blog post about how Harry's marketing and landing pages work together to create conversions:

https://sleeknote.com/blog/harrys-marketing

Hope you find it helpful : ) 

Tired of having high traffic but no sales?
Learn how to increase your conversion rate with this Step by Step Guide
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Shopify Partner
1053 53 157

Hey @theonlinegymco, your store looks good. There are some improvements to be done. You can check this below:-

- After the slider images display collections, you have got in your store. Then give some product recommendations by personalizing the shopping experience. It can be like 'NEW ARRIVALS', 'BEST SELLERS', 'RECENTLY VIEWED'. 

- Display testimonials on the homepage. 

- Add web push notification. It will help you to send any kind of updates to your customers even when they are not on your store. It helps in bringing back the losing customers to your store.

Start giving loyalty points on activities like on signing up, allowing for push notifications, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.

- Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.

 

If you would like to implement these tools in Shopify your store you can install AiTrillion.com. It is 'All in One' Shopify app. You can check it out.

 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- 13+ Shopify Apps launched on app store.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
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New Member
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Hi Cal, 

 

Thanks for your input. Currently looking to use another theme as minimal is very "minimal" in terms of features!

I'm working on videos, just need to post them in a way that is under 20mb and also decent quality...

 

The rest of your points are also really useful. Thanks very much!

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New Member
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Hi,

 

Thankyou for your detailed response, this is very useful! The point that got me confused was the mobile score. How do I improve this?

 

Thanks,

 

Will

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Hey, tha @AiTrillion , thanks for your feedback. I am planning on implementing a new arrivals in a new theme i am building through "boundless" I'll look to insert testimonials at some point too. i like the idea of the other points too! 

One thing I am struggling with, is the boundless theme. On the home page i have been trying to learn with coding how to move the logo like so (please see attached image). Also, I cannot figure out how to create another banner image on the homepage. Furthermore, I need to re-design the product page. The product images are FAR too large for desktop. Any thoughts for any of these issues? 

Thanks guys!

 

Screenshot 2020-04-02 at 00.05.19.png

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