Hi Taryn! Maggie, Shopify Expert here
Your store looks great and I love that your hero image has got a specific tagline and call to action [CTA] linking to collection, that's great for conversion rate.
The homepage looks kind of bare, like you have just put one or two collections without any other content. Make sure to make it more engaging and inviting to browse further. You want people stay as long as possible on your website [dwell time counts for Google]. That's why adding more visuals, like sliding banner, video, image promo elements can make a big difference.
See how we organized the homepage for one of our clients: https://balimalas.com/
They are also jewelry store, and they have been selling successfully for a number of years.
The footer area is bare as well - consider adding a contrasting color background to make it stand out.
Your Instagram profile looks great - you have lots of followers, which is great. Consider adding an Instagram feed to your homepage, this will also add an engaging element and help you get even more followers.
Collection page looks great - I love the simplistic layout, it allows your visitors to focus on the design of the products, which is great for conversion rate.
Blogging - you have a perfect niche for blogging. Consider posting articles more regularly. This is a great way to keep your visitors on the website for longer, and also to get more traffic from Google from people interested in these topics.
Blogging is powerful - it helped me get to Google page #1 in only four days with this blog post: Breadcrumbs in SEO. I discuss how to write articles that rank on page #1 in my Facebook group 30 Days 2 Page 1 - join it now!
Your SEO score is 46/100:
Meta title [part of Google snippet] is empty:
It contains only the default brand name. Make the most of the 70 characters allowed o stand out in the search results - it's a great way to get more free traffic from Google. If you're not sure how to write meta title that stands out in the search results, check his video => https://youtu.be/Zgj4EcrbTsI
Also, work on the amount of content on your website - through regular blogging and adding more pages - that gives Google more reasons to keep checking your website and crawling it again:
Google loves written content, so blogging regularly can help you improve your SEO.
Image alt tags - make sure to add descriptive SEO friendly alt tags to each new image you upload. That’s a great way to improve your SEO [Google will be able to understand what each image represents] and make your website more accessible for the users who browse with images switched off.
Your website speed also needs attention. Your website speed loads in 2.61 sec, which is on the verge of no being user-friendly:
Majority of new Shopify stores load in under 1 second, and it's slowly becoming a new norm. There's definitely room for improvement [you can check your score with https://tools.pingdom.com/] and optimize it o comply with new standards.
You have a number of broken links:
That could definitely affect your SEO score [and Google rank] due to web usability issues. If your visitors will be seeing a lot of 404 error pages, that can also discourage them from browsing further, which will harm your sales. Consider fixing your broken links asap. Request your free broken links report now.
Here are a few guides that might help:
If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!
Looking for a more detailed critique? Reserve complete website audit here: https://www.rockpapercopy.com/critique/
Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
I have reviewed your store. Here is the feedback and check the quick tips below to increase your customer engagement:-
- There is a lot of blank space on the homepage. The footer size is too large with a blank space.
- Home Page should flow better. I would recommend setting it out like this.
-New arrivals, Bestsellers
-Newsletter sign up box
Here are some customer engagement tools that you should add to engage your customers coming to your store.
- Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.
- Add a web push notification:- It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
- Add a chatbot and connect with the right person at the right time in the right place. It also automates the workflow behind the scene and acts as an extension of your support team.
To implement these tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
Hi @Taryn !
You have very good engaging images of your products. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
Your homepage is lack of CTAs. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
I highly recommend changing the theme of the store - because now your theme looks unprofessional and there are a lot of empty white spaces. https://themeforest.net/item/avone-multipurpose-shopify-theme/24276567 - check this theme, it is very stylish and looks very professional. There are tons of kyy features, read them and I am sure you will love it.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Have seen your store and here are some of my suggestions for you:
- It would be great if you can move the menu to the middle.
And I think the banners should have: your messages about your business and the CTA button.
- Add the title for this Instagram gallery. And see there are many apps that will help you create a shoppable Instagram gallery.
Here is my suggestion for you: Shoppable Instagram Gallery. It will help you create a shoppable one and it can increase your sales.
- Add the CTA button for this section.
- Also you need to add the title for this section.
- On your product pages, there're some things that I think you need to add:
+ The Quantity section
+ Detailed description
+ Upsell and cross-sell methods.
+ Sticky add to cart bar if your product pages become longer.
- Maybe you can consider having live chat support to improve customer service. WhatsApp can be a good channel to chat with your customers.
App WhatsApp Chat & Abandoned Cart will help you do that. Also, it's totally free.
Hope this helps!