My site is www.veneno.com.mx we design, build and sell our own products, We are based in Mexico. I was running Facebook and Instagram campaigns last year until October with a decent ROAS but I had to stop in November because of several physical point of sales that we set for the season and lack of resources to continue the online campaigns.
This January I want it to start again but I´m finding it to be really difficult. Difficult to obtained traffic to my site and difficult to convert. I saw a increase on abandoned check outs and I already identified and issue with paypal plus while in the capture payment details screen (Already reported to Paypal) in some cases (I believe is a low incidence, but I don´t have and accurate way to measure).
I also changed the Theme to a one it appear to me to be more selling friendly and also faster (debutify) but sales aren´t getting any better.
So.....not sure what else to do.
I will really appreciatte any feedback.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion
Please check our fully functional Demo Store
Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution