The overall impression of the site is positive, the images are of great quality and a decent amount of products. You are doing a great job so far!
I have noticed a couple of things that could be changed on your site to make it more trustworthy and user-friendly.
1) Add Social Proof. 90% of people need testimonials to be ready to pay for a product. I understand that not all people will be willing to leave a review and reveal their names. But in Growave you can give an opportunity or your customers to hide their info from going public.
I see that you have Social Sharing icons on product pages, I am afraid it will not be used too much due to the specific niche:)
2) I did not manage to find Contact us page nor any information about the company. The more transparent you are with your customers the more trust they will have for you. I recommend adding at least a contact page, or contact information on the footer menu.
3) Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
You can use Growave to accomplish most of the listed above. It offers Reviews, Rewards, Discounts +7 more tools all-in-one.
Hopefully, I managed to help you, if so please let me know by liking this post!
The best of luck!
This is an accepted solution.
Cal here from Shopify, thanks for reaching out to us. You've done a great job on the store so far, and you should be proud of it. There are some changes I do recommend you make in order to really provide your customers with all the information they might need:
How are you planning to market this business? I know that this particular niche has its challenges, as it goes against the terms of service of many marketing avenues.