Congratulations on the launch of your store! I've taken a look through and I have some feedback for you.
First, I think you've got the right idea creating a store around a few related products, well done there. There are two things I'd like to provide feedback on; your stores first impression and your product choice.
First, your stores first impression. When you are choosing colors, fonts, the overall look and feel of your website, you have to put personal preference aside and instead design your website around what would appeal to your target audience. Some of the color choices such as bright green are really hard on the eyes. If you want to add pops of color, it's best to do it on things like buttons, link colors and your navigation bar. When you start changing background colors and font colors, it quickly becomes too much and starts taking away from where the focus should be - on your products.
Next, on your homepage, that main banner area:
This is prime real estate for selling. We recommend having a professional photo of your products (your current one is quite blurry, this happens when you are trying to upload an image that is too small for the area), a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs.
With your products, again, right idea, I would just make sure you have a winning product on your hands (yours could be, this is just general feedback). A good product choice should have these qualities:
We did a video on how to find winning products and we also regularly post a collection of winning products on our YouTube channel:
Once you have settled on your winning product/products, you can expand your sales channels and promote your dropshipping products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.
I'd like to help you with your store more so I'd invite you to join a free training we have coming up. We will help you develop a profitable ad strategy and learn how to generate free traffic, transform your Shopify store into a professional. trustworthy store that customers want to shop at and help you find winning products that people can’t wait to buy. Our free private Facebook training is happening on April 26 – 30, we will be going live every day at 1:00PM (EST). You can sign up here. Really hope you join us!
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Congratulations on your store!
Hope the following suggestions will help you.
Hello @IsuruN, I hope you are doing well! This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.
You can also check the performance of our brands with AiTrillion here. Here are some suggestions that you can work on:
- Overall, your store looks great and aesthetically appealing.
- Add a favicon.
- On the homepage, add a collection list.
- You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.
Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.
- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. When they sign up, automatically welcome email and thank you email is sent. This helps you to retarget your customers according to their buying behavior and browsing behavior & helps you to automate your store and eliminate lots of manual work.
- Add web push notifications in your store and it will help you in reaching your customers and visitors directly.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
What helps you more is to use marketing automation tools that will help in better customer engagement automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement, to implement this you can install AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this Helps!