Great first impression! Your site looks very alive and dynamic, I enjoyed browsing it. E-commerce can be a little tricky and in order to start making sales, you need to consider each detail. So I am here to help you as much as possible.
Please note that I am giving feedback as a visitor and as an e-commerce expert, however, some of my suggestions are personal preferences only.
Let's start from things that you nailed:
- from the very first second, a visitor gets a nice image of what you are offering
-the site is crisp and the images are very nice quality
-nice combination of bright red and light gray
-nice amount of images per picture
-reviews feature totally works a great testimonial
Things to improve
-the header size can be decreased a little by removing the spaces you do not use
-add favicon to make your site recognizable on the browser
-spin to win does not blend too well with your site, it has a fun vibe whereas your site has more of a professional theme going on
-the pop-up with recent reviews also looks too bright, I suggest making it red or gray
-make your About us section more personal instead of making it salesy, even insert a picture of your team
-use fixed-static scroll for your navigation bar, so that a visitor can quickly access any category with scrolling all the way to the top
I see that you are already using Social Sharing, Reviews and subscription tools, I highly recommend using Growave, since it covers all of that + Wishlist, Rewards and more.
I think that is it for now. If I managed to help you, please let me know by liking this post.
While the site looks quite trendy and unique, some missing features which need to be added are as follows:
Wish the store reaches new heights of success through consistent store improvement.
You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and helps in retaining your customers.
Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.
Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
Hi MLorenzo !
Great vibes! Your store gives out very warm and summery vibes in this cold winter:)
The bright red color range greatly compliments your store. There are a couple of moment for you to take care of and you are off to great sales
Header & Footer :
Customize your header and footer with specific functionalities. Your header should offer a smart search bar where people can type in the products they’re looking for, the spin app is covering the login option, so it creates a problem for user to create an account. Example of Good Header
Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. Also the header can be little bit narrower so that it looks more professional and responsive. Your footer can be more professional and functional and your newsletter must be highlighted so people who follow can have the your brand can subscribe to receive more updates.
Home Page :
A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions. Example of Nice Home page
Collection Page :
Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views,,2nd image on Hover,announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Cart Page :
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. You can also install the all-in-one MS Complete Cart Customizer app If you want to get all these features and more in 1 app so you can easily reduce cart abandonment & improve conversions.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. Example of Good Functional Cart Page
Integrations on your store :
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
Hopefully I managed to help you. Hope your store starts getting sales and conversions very shortly.
Good Luck :)
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
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