I have recently built my website, www.ascacia.be .
I have run FB ads for one week , there are traffic(around 500 clicks) but no sale. Audiences located in US, UK,AU,CA .
Please share your valuable thoughts to help me to improve my site !. thanks all in advance !
I only looked at a few product pages but I don't think they're good enough. Here is what I noticed on two different pages.
1. The product said ships from China. Probably putting people off straight away.
2. The other one didn't even really have a product description just images.
Improve the product pages and you should do better.
P.S I also like this free theme you could try out HERE
Since the products on your site are basic thing that every person wears, the ads should bring the results. There are a couple of things I recommend changing before you pay for the next ad campaign.
-reduce the size of the header menu by using smaller font
-decrease the amount of products on the Featured collection on the homepage
-create size chart page and link it on the product pages, that way the size table is not taking up huge space on the product page itself
-instead of listing the image gallery on the product page in a row, make them in a grid layout to reduce the scrolling time
-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
-Imagine if you saw something that you quite like on the store, however want to browse more, get more options and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave. We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
"The first impression is probably the last one". So, In order to bridge the gap between attracting traffic and receiving sales on your ecommerce store, you need to work on certain important aspects mentioned below as follows:
Hoping that the store's capability of converting visitors to customers increases shortly.