Hi Lance, i think overall your site is great.
I particularly like the video on the home page. One thing i noticed that would be worth addressing is the use of images in the product description. I would change the tick list to just plain text as this will help with SEO. I know it may not be as visually appealing but it will help bots understand your product more if it is text.
I also think your store would be ideal for Upurr - have you listed it there yet? Its a UK based store directory where you can list your store for free and connect your Shopify store using the Upurr Store Shopify App. This will also help improve your SEO and also drives targeted shoppers to your store (so shoppers that are interested in beauty). Can list your store at https://upurr.co.uk/store
Good job on the site and I wish you all the best with your venture.
Hey Lance (@callycosmetics),
Congratulations on launching your store! I've taken a look through and I have some feedback for you.
First off, overall, great job, it looks very professional. I have just a few recommendations.
First, your banner. this area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs.
Your current text "Gel Now Pay Later" addresses a financial concern but there are likely other more prominent issues that your polish solves.
We recommend having a professional photo of your products (check), a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
On your shop page, I would suggest moving these into collections. Ie. Neutrals, Glitter, Bold, etc. Your current filters don't give these types of options so I would adjust that but I would also recommend having it set up with a picture for the glitter collection, for the neutral and etc. so the visitor can see those categories and go where they want to (instead of sifting through pages of products).
The last thing I'll touch on is your SEO. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want make sure you include the same words that a person trying to find your product would search in Google. Your products are named things like "Snow White" or "Touch of Rose" the issue here is that a person typing in Google searching for gel polish is not going to know to type "Touch of Rose" into the search bar. Instead they would type something like "Light pink gel polish" or "Rose gel polish", We did a video on how to do your SEO here:
Another thing you can do is expand your sales channels and promote your products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.
I will leave it at that for now but if you would like talk to us 1-1, we offer sessions where take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at firstname.lastname@example.org for more information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Here's some feedback for your store.
Resources for value prop design
For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."
Joanna Wiebe and Alaura Weaver share 11 storytelling elements:
A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)
In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.
According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision.
“About Us” page:
Moz details Google SEO tips for 2021:
Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.