Hi, could I have some feedback please? I've recently moved to Debut and conversions have reduced

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New Member
1 0 0

Hi,

 

Could I have some feedback please? I think I'm too close to it now! 

www.outoftheboxgifts.co.uk

I've recently moved from Minimal to Debut and while to me it looks cleaner and more attractive, my conversions have dropped. 

Would appreciate any honest feedback. 

Thank you,

Zoe

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Shopify Partner
188 34 122

Hey there, 

 

Lovely store! Congratulations

It was a delight to stumble upon your store. Your logo in particular caught my eye and I must say that it looks amazing, its casual yet super chic! Love it. 

I have a few recommendations that you might find helpful. 

 

1. Hero images: Stick to one rather than the rotating carousel. It’s going by so fast that if I think I may be interested, it’s gone. Carousels /sliders have been proven to lowers conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders.

 

2. Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header

 

3. Your website Favicon is not visible, so I advice you to change it to a different colour.

 

4. Length of pages - Your homepage and product single page is long and would also be needing a scroll to top button so that the viewers can easily go up to the top of your page with just one click. Providing you with a link of an app that does this best. Scroll to top

 

5. You must use live chat. There’s no way around it. If people have questions, they need it answered while they are still on your site. You can set up auto invites to trigger when certain criteria is met. 

 

6. Lastly, as per my opinion you will have to create some urgency and social proof (social proof - once you start getting sales) in your store. 

Social proof will help your visitors see who all has bought your products or who has added your product to their carts and that increases the trust of the viewer on your product and increases the conversions as well. 

 

And as for urgency - 

For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute. 

 

If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

 

One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously. 

Instead, focus on periodically offering great deals that really are limited.

 

I sincerely hope my insights will be of help to you. Do let me know if you have any more questions.

Press " Like " or accept my solution to let me know if it was of help to you. 

 

Cheers!

If you found this helpful then please Like and Accept Solution!
Check out the following apps :
Simple scroll to top
Superbar
Slick scroll progress bar
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Shopify Partner
219 9 49

Hi @ZR  welcome to Shopify family 

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,

1.  The website feels empty and lacks character, I think an addition of video to a landing page increases conversations by 80%. evaluate your competitor’s websites after browsing through a few of their websites, compare your findings to your own site.
2. Branded video content is likely to take over consumers who are 300% most likely to watch a video about a product rather than read a description.
3.  Add a section of frequently brought/suggested items this will increase the product value and it will be reviewed as well. Ask your customers to rate your products as this will help build trust and loyalty for the brand.
4. Bigger images in your catalouge view product list with bigger images and hidden description can increase sales and will add brand value to your products. Ensure that every product has large images in the product view that zoom to fill the browser window.
5. The addition of most viewed or most liked section on your homepage will significantly increase the percentage of gallery review. A search feature on your homepage will give easy access to customers as more than 50% of users on a landing page head straight to search box to navigate the site.
6. Product badges are a great way to highlight specific products in your store so they stand out. Getting your customers to take notice of the best product offerings and promotions means your sales campaigns should be even more successful. You can even combine product badges with proven marketing techniques such as scarcity and social proof and your products should sell even faster.

I hope this helps!

Munawar.

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