The first thing I would do is write longer product descriptions. As this product: https://cherry-nation.com/collections/vase-planters/products/chinese-style-tabletop-vases-modern-min... is an example, we're looking at product attributes and product title existing. With a total product count that's a bit lower, I would start with long-flowing and optimized product descriptions. Next, work on getting some reviews in, it's a significant trust factor. Next, look at optimization of on-site SEO elements (title tags, H1's and keyword focus at the URL level), and gaining more back links.
The site looks great. It looks unique and is very easy to navigate. I think you've done a fantastic job there.
Here are some ways to make your store even better and make people want to purchase.
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We have the same kind of problems with our store, so I am looking at various other sites and suggestions for improvements:
I sorta get #1 below, but #2 is confusing and I do not understand what you are suggesting here.
#3 is totally a mystery! How does this work? How do you actually do this? I do not see anything in my product titles with H1 tags (or any other tags)? Where are they? how do I put them in and where is it done?
- Write unique product descriptions - this will be the reason your products rank. Here's a good resource to get you started: https://bootstrappingecommerce.com/persuasive-product-descriptions
- Start getting links. Look at traditional Mom & Pop stores, look at entry into business directories, partners, affiliate programs can all help expedite link profile evolution. Having deadstock is also helpful being able to issue out for reviews. I'd look at setting a goal of 250-500 by year's end. Most people will say, "focus on quality though" which is true, but links are guaranteed.. we've seen many sites frozen in early stage organic because of this mentality. You're best bet is to set a goal, feel the pressure when you get a month down the road and total link count hasn't been increasing. It helps reassign priority as you tend to fall behind on this. Do not take shortcuts. Do not buy links.
- Focus on on-site SEO at the page level - There are duplicates across: 44 title tags, descriptions and H1's - this is because your products are being served in two different ways
- This SHOULD be a non-factor as you have canonicalized with the official product page, however, Google doesn't always do as told here. Keep an eye on crawl stats from Google Search Console in your early days here, make sure Googlebot is moving through the site as you would like it to and honoring your inclusion/exclusion rules.
- Titles and H1's otherwise look pretty decent! Just need that page copy extended with good and unique product descriptions
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