High Bounce Rate

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New Member
2 0 0

Hello everyone!

I have two questions.

My site in about 4 months old and quite on again off again as far as sells go. Its been consistantly generating traffic in the upper hundreds for weeks but has recently dropped into the teens. Any help?

I've been using heat maps and have a considerably high bounce rate. Can anyone tell me what you see that would make you bounce? 

https://loirres.com/

Thanks! -AJ 

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Trailblazer
121 13 43

Hi Alisa,

I found this article that will hopefullyl be able to shed some light on your situation. In my own opinion, I think your main problem might be that your page looks a tad disorganized, or that the name doesn't indicate a particular brand (you're dropshipping, right?) so it might be confusing to visitors. It's hard to really understand what products you're selling by the URL alone, so it could lead people to click out of curiosity. 

That's just a hypothesis -- I'm sure the Shopify community will have much more to add.

Marketing Specialist @ ShipMonk
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Shopify Partner
1665 52 192

It's hard to really understand what products you're selling by the URL alone, so it could lead people to click out of curiosity. 

Second that opinion , no idea how the name connects to products 

Also the1st slide image is not linked to a product, the page does have a long load time from images and social widgets,etc.

Its been consistantly generating traffic in the upper hundreds for weeks

You need to define the good to help explain the bad. WHY were you getting traffic ,  where we they coming from, what were they expecting, when did the dropoff begin and does it correlate with changes you made, like adspend change, lack of marketing letting novelty wear off without encouraging return visits or word of mouth,etc

The fact of the matter is bounce happens, but you generally need data & analysis to understand why. Or you need to spend time & money iterating to generate that data if you dont know what's going on.

 

 

Search these forums for others with your exact same story, you will either need to stumble on a specific answer, go it alone and do testing, do adspend , or considier hire a consultant or a marketer.

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New Member
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Thanks for your time friends!

Dropshipping with the intention to eventually hold my own stock once I get rolling.

Learning & Growing! -AJ

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Excursionist
97 0 7

Hi there Alisa,

Your store seems really nice to me and you have chosen a really good niche. I would suggest you try the Flashchat app, which will help you recover abandoned carts through messenger. It will definitely help you make some extra sales for free!

Good luck!

Messenger Commerce Specialist
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Shopify Staff (Retired)
Shopify Staff (Retired)
156 5 48

Hi, Alisa!

I would echo the sentiments of the previous posts and can add some more feedback about how your brand connects to visitors.

Let’s analyze your homepage:

From this image it looks to me like you’re selling kids clothing, though really you’re mostly selling toys. You do have some clothing for sale, but not these clothes and not boys clothes. As well, one of the slides is of an adult backpack. There’s no text to explain what you’re selling, and the store name doesn’t give any hints. If a user comes in from an advertisement and lands on your homepage they’re going to be confused. They might navigate away immediately or if they do go to another page they are likely to become frustrated by not being able to find the jeans, sweatshirt or shoes the little boy is wearing.

If you make it clear that you’re a toy store, and/or you add text to your slideshow images explaining what we’re looking at then that will make it more clear what your store is all about. You could keep the name Loirres but you may consider changing it to Loirres Children.

I do like the beige and brown colours you chose but I think it would be good to have a splash of colour perhaps in your logo. You might also consider adding some playfulness to your website to reflect the the spirit of children.

In making some of these changes I think you’ll see your bounce rate decrease and sales to increase.

Hope this helps

_Ash_ | Social Care @ Shopify
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New Member
18 0 0

Hi Alisa,

There may be a few causes why you’re getting traffic with no sales. Check out our video with tips to convert more traffic: https://www.youtube.com/watch?v=elVwaEBICbM

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