High Traffic, no conversions

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Excursionist
13 0 2

So... I have around 800 visitors today, not one sale, not one add to cart, not anything. A bit depressing. Is my site just bad?

www.yourgadgetcorner.com

No orders.PNG

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Excursionist
13 0 2

My last nine duration's...

Last Nine Visits.PNG

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Tourist
9 1 3

Beautiful site but here's my thoughts...

1. I wouldn't normally buy a watch from a store that's selling headphones and chairs. I suppose that they can somehow be related to gaming but since I'm not into gaming, I felt like the store wasn't for me.

2. The colours on the site felt very 'hip and youthful' so I assumed it is really for gamers. (I am 50 so although I liked the watch, I am left wondering if some teenager is gonna see me wearing it and say "Hey, I've got one of those!"

3. Also, your site seems very 'tech' based so I'm confused as to why you appear to be selling a conventional timepiece instead of an electronic display/fitbit?

4. I'd suggest a smaller combo of products like headsets/earbuds, keyboards (and possibly chair/furniture) for gamers.

5. Good luck.

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Excursionist
13 0 2

That makes perfect sense. I didn't think about that. I was just looking for all gadgets instead of really focusing on a 'gaming' niche. Which is kind of where I would like to be. I guess I tried to cross both my interests (gaming) and every tech stuff. I think I need to make the decision to focus on one main inside niche. I appreciate your feedback a lot.

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Shopify Partner
405 0 106

Hi @YourGC !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. Consumers want more videos from brands. Furthermore, 46% of consumers act after watching a video advertisement. Add videos to your emails and social media pages. You can even embed video links into your blogs.
  6. If your website is credible, you’ll be able to generate more site traffic.

    One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.

    If you have the means, you can use celebrities to promote your brand.

    That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.

  7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  8. Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
  9. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  10. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  11. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  12. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  13. The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that. 

  14. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

  15. For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

    We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

    There is a free plan available.

     Hopefully, I managed to help you. If so, please let me know by liking this post. 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
1 Like
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Excursionist
13 0 2

How do I add trust badges to checkout? I added one to the cart page I made myself and for all products pages but I haven’t figured that out yet 

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Shopify Partner
1777 111 330

Dear YourGC,

 

Congratulations for your store!

Hope following suggestions will help you.

yourgadspeed.png

  • Add predictive search feature
  • Add social media profiles at footer and add submit button after email field 

yoursubmit.png

  • Add Trust Badge
  • Highlight your USP
  • Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  • Add Testimonials at homepage
  • Add Sticky Buy now or add a cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  • Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  • Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
  • Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
  • Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
  • Do some On page SEO and Index all your product at Google
  • Go for paid marketing
Best Regards
MS Web Designer | MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
9.9/10 Customer Rating | 1000+ Happy Clients | 100% Satisfaction Or Money Back Guarantee
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Excursionist
13 0 2

 Thank you for all your insight. 

I'm starting off from the top.

 

Real quick, I have NO idea how to speed up my site...

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Tourist
25 0 1

I'm temmy a Shopify website developer, manager, marketer plus high demanding product researcher...I can help you to implement a very good marketing strategy to your store to generate sales and help increase your revenue I would be glad to help me with this so kindly provide me a response if you're interested. Thanks

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Shopify Partner
330 13 65

Hi @YourGC welcome to Shopify community 

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,

1. 
Add Wishlist to your website. They are a great way to alert customers about a sale, drive traffic to your site. Also, you can do more target-oriented email campaigns. Also, Add to Cart and Checkout Page needs to have a bit more planning - like giving users a visual checkout process, and option to continue shopping from the checkout page.

2. 
Good navigation provides an improved user experience leading to more sales and revenue. Add a top navigation bar with the product catalog broken down into different collections & categories so that customers can quickly browse and reach their desired products faster. Also, have an auto-complete and suggestion feature in the search bar so that it provides an extra helping hand to relatable collections and products will also be useful.



3. Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.

4. Have a featured collection based on your offers, new arrivals, best sellers, etc. This will grab the attention of customers when they browse the homepage itself. Also adding more graphic product labels/stickers like Sale, Fast Selling, Free Shipping can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. You can read more about it here.

I hope this helps!

Munawar


ModeMagic
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