High store Traffic - Low Conversion - Help!

Miniature
New Member
1 0 0

Hey, so i set up this store about a month ago, it is getting a tonne of traffic through google ads and the Instagram I use to promote the products on. but when it comes to sales... I'm getting a couple now and again and a lot of add to carts, just not the numbers I'm expecting though with the amount of traffic it gets. Any tips appreciated!

https://miniaturesupplies.com/

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EcomGeeks
Shopify Partner
773 97 251

Hey @Miniature,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). We released a video all about this yesterday, it will explain why this happening to you and how to fix it:

You can expand your sales channels and promote your dropshipping products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.

The other thing I'll touch on is your main banner image. 

mini-01.png

That main banner area is prime real estate for selling. We recommend having a professional photo of your products, a title introducing your brand or product,  a line of text underneath that expands on your title and a call to action button such as "Shop Now". One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. Here is an example:

macarons-04.png

I'd like to help you with your store more so I'd invite you to join a free training we have coming up. We cover everything your store is struggling with: high traffic with no sales, spending on Ads with no return and visitors abandoning cart. We will help you develop a profitable ad strategy and learn how to generate free traffic, transform your Shopify store into a professional. trustworthy store that customers want to shop at and help you find winning products that people can’t wait to buy. Our free private Facebook training is happening on April 26 – 30, we will be going live every day at 1:00PM (EST). You can sign up here. Really hope you join us!

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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AiTrillion
Shopify Partner
3016 174 550

Hello @Miniature, I hope you are doing well! here are some suggestions that you can work on:

- Add social media links in the footer menu.

- Add a favicon.

You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.

Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.

 

Overall, your store looks great. 

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

Hope this helps!

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
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