I observed few points on your website, I hope those are helpful for your website.
-> You can decrease the size of the header section,So that user may not scroll down the page to view your banner images and simultaneously CTA also get highlights. Then its looking more gorgeous Too.
-> I see one of your item in view page, there is no descriptions you can add the description of items, An elegantly composed item description clarifies the advantages of the item and persuades the customer that they need the item as well as need it. Your item description is the one you need to catch their eye to in light of the fact that it can without much of a stretch pull in them and influence them to put in a request.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
Your store looks very informative and dynamic, it is no way boring or overwhelming. The products seem to be of high quality.
It looks like the mobile version speed is the issue. I recommend seeing the analytics of how many people use mobile phones to enter your site, and if the ratio is big, make sure to get rid of unused codes and compressing the images that you are using. If you have some hard-coded apps, ask the developers to optimize their codes.
As for functionality, your site is not lacking anything. So I only have a couple of things you can do if you want to take your business to the next level.
1) Run a referral campaign. The items on your site is something that everyone will potentially like, so by giving your customers an opportunity to share items from your store and get discounts for that will work great for driving more relevant traffic and also to build a loyal customer base.
2) The review widget on your site is currently not working. Enable it on product pages to get more testimonials.
3) Launch a Reward program. You can reward your members for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave. We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
Hey HKS Outdoor Supply,
Remember the below listed points for optimizing your store in a better way:
All the best!
Hello @HKSoutdoorspply ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Welcome to Shopify! I hope you are well and safe in these difficult times.
I was looking through your website and found a couple of things that can be done better. So I thought I'd share them with you.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!
I agree with most of the posters here on the work that needs to be done.
I'm going to throw my 2 cents in here. After you've completed all those changes, there is a good chance that you still may have a very low conversion rate. I advise that you start tracking your other metrics such as bounce rate, time on page, session duration, landing page, product detail rates, etc...
Those will tell you if what you are doing is actually making a difference. Because conversions can be so many different things, but when you see an uptick in performance in those other metrics, you know you are working in the right direction.
Right now for our analytics app that recently launched, I'm doing a free consultation for data. So if you are interested let me know. Or if your conversion rate is still low after all these changes you can reach out to me then. Hopefully your conversion rate rises to the level you want it, otherwise give me a shout.
Pleasure is mine! Happy to help you.