High traffic but no consistent conversions!!

Solved
AJohnson
Tourist
5 0 1

Hello all,

My store has been open for almost a year.  I make about 1 conversion a month but want to increase it to about 4-5 sells a month.  My “Abandoned Cart” numbers are very high which shows me I have “potential” customers but I lack trust on my site.  Can someone give me feedback on how to improve the look of my page to increase sells, if possible?

store: laykaiextensions.com

Thanks

MS-WEB-DESIGNER
Shopify Partner
2816 176 474

Dear @AJohnson 

Hope the following suggestions will help you

  • Do remarketing ads for Abandoned Cart
  • Open Social profiles at new tab
  • Add favicon
  • Add Trust Badge: Faqs, Highlight return policy , customer support , testimonial etc.
  • Highlight your USP
  • Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  • Improve store speed for mobile

laykspeed.png

  • Overall Store Design needs to change
  • Do On Page SEO
  • Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  • Product page layout needs to improve

  • Cart page layout needs to improve

cartpageexample.png

  • There is no terms and conditions checkbox at checkout. We suggest you install a Free app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes it easy for the customer to read your terms and policies. 

Voila Shopify app  adds a highly efficient cart feature proven to reduce cart abandonment and boost sales. (Show multiple Discount coupon code on cart page )

Hi @AJohnson ,

I'm Richard - CRO Expert at PageFly Landing Page Builder. 

Congrats on your new store. I have just had a look at your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.

RichardNguyen_0-1625729823017.png

You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.

When you have more products or collections, you should put them into your menu. It makes customers feel they have more choice in your store.

When a customer comes to your store, this is what they see at first:

RichardNguyen_1-1625729822808.png

It’s not a good idea to attract customers to stay and buy more on your website. You should display that information during the homepage content with CTA buttons, like “Sign up now”, “Subscribe”...

2. Create and improve your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. 

You put a product list in the first section of your homepage. It makes your page look like a collection page. Customers might be a bit confused and less attractive. They want to have a short introduction about your products, your business.

What should you do?

- Add a premium banner. It makes your site more professional and helps attract the attention of customers 

- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. You can use the slideshow, the other text color to make it highlighted.

RichardNguyen_2-1625729823026.png

3. Add and improve the content on your homepage

Besides current content, I suggest that you should add more information on your homepage. It can be your collections (product lists) to make intuitively what you are selling. I think you should put 1 specific product detail, the best seller collections, the new arrivals collection, for example, before the section “How it works” and instead of “Pick What You'd Like to Try”.

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.

RichardNguyen_3-1625729822071.png

You can use third-party reviews apps such as Loox, Yotpo, or Judge.me, etc. PageFly integrates with these apps. You can take a look at this guide to have more choices: Best Shopify Reviews Apps: 07 Tools To Build Trust and Grow Sales

4. Classify the principal and secondary Call-to-action (CTA) button on your Home page

One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they most want to take action. This also helps your store to improve its conversion rate. 

I found that you have few CTA buttons now, we also can add more CTA buttons in your hero banner, collection list (“View more" or “More detail" buttons) and below your product list (You can add “Buy Now"/”Shop Now" buttons).

RichardNguyen_4-1625729823109.png

Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for the same level of CTA). The principal buttons should be the most highlighted on your page.

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages. 

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. 

Good luck and have a nice day! Cheers!

CRO Expert at PageFly - Advanced Shopify Page Builder - Empowering 90.000+ active merchants.

Check our Evergreen Guide on Moving Your Brick-n-Mortar Store Online.

Want To Strive The Coolest E-commerce Knowledge? Explore Our FREE Video Resources.

AiTrillion
Shopify Partner
3750 215 670

Hello @AJohnsonThis is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify and hope that my sharing will help you improve your store performance.

- You need to work on your store layout and make your store professional enough to attract customers to your store. The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.

- Improve this section, it isn't looking good. 

AiTrillion_0-1625741305444.png

- Add a review section on the product page to build trust with other visitors as people do read reviews before making a purchase.

Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email address. You can send back in stock and price drop alert notifications to bring customers back to your store. It also helps to reduce the abandoned cart rate.

Add trust badges in your store. With the help of trust badges, customers will know that all the processes taking place are safe and secure. 

 

You need to make your store engaging and design it professionally to attract the visitors coming to your store.

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
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AJohnson
Tourist
5 0 1
Richard,

Wow!!! Thank you very much for taking the time to break down the
information you provided. I will work on figuring out how to do the things
you mentioned to increase my conversions.

I truly appreciate this information!!!
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CutOutWiz
Trailblazer
225 18 82

Hello @AJohnson 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

  • You should also add a Call-To-Action (CTA) or a Shop Now button to the banner, so that users can be redirected to the relevant product page, without much delay.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz
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EcomGeeks
Shopify Partner
1002 137 329

This is an accepted solution.

Hey @AJohnson,

Congratulations on the launch of your store and for the success you've had thus far. I've taken a look through your store and have some feedback for you.

screencapture-laykaiextensions-2021-07-08-10_37_45.png

HOMEPAGE BANNER
I'd recommend adding in a homepage banner. That main banner area is prime real estate for selling.  One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

EcomGeeks_0-1625765135293.png

SITE IDENTITY
One thing I would recommend is matching the fonts in your store to your logo. Not every piece of text, definitely not the body text but things like headings or page titles. Another thing I'd recommend is developing a color palette for your brand. I would recommend using your logo as the anchor point so you might go back and have it tweaked to add in some color and then use that for things like buttons, link colors and your navigation bar. This is going to level up your store even more and make you look very professional.

PRODUCTS
As you know, lashes and wigs can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a pair of lashes or a wig in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.

I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.

PRODUCT SEO
Moving onto your products, you have them named things like “Ok Gurl” and “Allure” and the issue with this is that anyone trying to find a product like yours in Google is not going to type “Ok Gurl” or “Allure” into Google, they would likely search something like “dramatic faux mink lashes” so it’s very important that when you are writing your product titles and description that you keep your SEO in mind so that you are showing up in search results. We have a video where we teach you how to do your SEO that I will leave linked here:

PRODUCT DESCRIPTIONS
I’d recommend working on your product descriptions. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:

FAVICON
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:

CONTACT PAGE
The contact page is one of the core pages that should be on every website. It’s a red flag to customers if there is no easy way to contact you. Shopify has made creating a contact page with a form really simple, here is how to do it:

ANNOUNCEMENTS
The text you have at the top with all of your announcements is taking up too much space (especially on mobile). I would condense this into a single line of text as it's taking away valuable space from where the focus should be, your products.

lashes-01.png

POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:

LOCAL
Your main issue is you need sales so here is what I would do if I was in your position.

I’d start local.

I’d post online to local community Facebook pages, marketplace, etc. I’d also approach local salons and spas to see if they are interested in carrying a selection of your products.

With everything you do locally, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code:

You could also offer incentives such as free local delivery:

If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:

I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store.

MARKETING
For you, I’d recommend creating videos to market your products. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get adsense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns adsense money by allowing YouTube to place ads in his videos.
I think this could be great for you, hope you give it a go!

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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