I have recently begin my store https://tidylifeco.com/ and have worked hard on optimising the site and product pages for customer security, satisfaction and scarcity. I have spend about $50 on ads and had 2000 sessions with some 'Added to Cart' and 'Reached Checkout' and only 1 sale. Awfully low conversion rate. I even lowered to price twice incase that had been the issue. Still no luck. I would appreciate any feedback and tips anyone experienced might have. Thank you
I observed few points on your website, I hope those are helpful for your website.
-> You can add Instagram page link of your store under Instagram icon.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> And you can add trust badges under checkout, It checks to visitors that a site is genuine. Information is gathered by the outsider trust seal organization that affirms that the business is valid.
Otherwise, Great work you have done on your website.
Congratulation for your store.
Hope following suggestion will help you.
Thank you heaps for the response and tips, I'll make sure to address them :)
I was just curious about the testimonials. I have product reviews on the product pages (i.e. https://bit.ly/2LDaaVA), is that what you are referring to? Or, are you suggesting a sort of store-testimonial on the home page? Thank you again.
Hi @MattyT !
Your shop is very neat and well-organized. It is obvious that you have spent money and time on your website and that is why it is very pleasant to go through.
In order to increase conversion, I would recommend, you to implement a Referral program - the items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
I like your product page - description is very detailed and you have a lot of social reviews - it is social proof.
I can see that you have a discount - The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hello @MattyT ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Congratulations on your store page! It's quite well done. i like the minimal theme that you have selected because it keeps the focus on the products themselves. Most things on the store have been done right. I saw a couple of things that could be made better though, so I thought I'd share them with you.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!