I'm on the final stages of launching my store and I would love some feedback before I announce my opening.
Feel free to be completly honest with me, I want to put a high quality store out there and any feedback is more than welcome.
Also I would love to know if anyone can give me some pointers regarding SEO or google adwords.
My store's url is tutelemunde.com
I love the homepage image and the general look & feel. I do agree with Sarah regarding the "Why are we different button" - I'm probably going to scroll down anyway if I want to know more about you. Also, it's important that you add some featured products or some form of other content on the homapge. Otherwise it's just an "entry page" to the store itself, which is a rather outdated concept.
Another issue you should consider is fit concerns - it's difficult for visitors to know which size they should order, since every store has slightly different sizes. This leads to huge drops in conversion.
Here are a few great ways to overcome these concerns:
Hope this helps!