My website is 3 weeks old and Ive achieved 1 x $49 sale from 800 visitors. Most traffic had come from google ads so I believe the traffic to be genuine as I've successfully grown previous service business using the same formula. This is my first foray into e-commerce so I've got my website up and running, now Im busy tweaking it daily. I'm also wanting my homepage to shop product link button (orange) have a grey border with a slight glow to make it look more like a professional button, but don't know how to do this.
Initial feedback on my store would be greatly appreciated.
Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Hey there, @Ash271!
First of all, congrats on your store! While the sales may not be where you want it to be, you’ve done a great job on your store thus far. I can tell you’ve put a ton of effort into it.
I like that you have compression socks shown in your hero image and that it’s static. Kudos for also having a CTA!
My biggest concern with the CTA is that when I click on it, I go to the product page. Once there, a pop-up shows that to get that 15% off I need to enter my email address. I can’t imagine a customer clicking on a CTA for 15% only to then have to give an email address to actually get it.
Watch session recordings, which act like a DVR for your website, to see how those visitors are reacting to it. I would guess many are closing it without giving you their email address.
Anyway, back to the homepage!
For banner, I would change a few things:
I really like the layout of your homepage. I would change the “Some of our designs…” to Popular designs” to “Best Sellers.” Add some oomph to it!
For your footer:
I would suggest using heatmaps to see which areas of the main navigation get the most clicks from mobile or desktop traffic. Without knowing your audience, I don’t know which one is more prevalent. For example, your Latest News Blog may be able to go to the footer as well as the About Us page.
Going into your Sock Shop, I would clean up your filters. This list isn’t helping customers find their socks:
Instead, try filters for size, color, pattern, price, etc.
If you don’t know how people are navigating through your store, watch session recordings. It’s always helpful to watch real visitors click around and navigate through your store, but it’s usually not the way you thought they would.
Now, going into your product page, I have a few suggestions:
I love that you have a product page! A few things:
You would really also benefit from a live chat. Even if you’re just one person, you can still utilize live chat to connect and engage with customers while they are still on your website.
To sum it up, you have a great start to a store here. I can’t wait to see how it evolves! Visitor behavior is going to make a huge difference in helping lead those tweaks so it’s not just you guessing what isn’t working. Lucky Orange has heatmaps, session recordings, live chat, polls and more with a free trial (no credit card required) and plans that start at US $10/month.
I hope this helps! Good luck!
Thank you for your detailed reply...this is truly appreciated!
I have already implemented many of your suggestions. In addition, can I ask:
1 - For the banner link suggestion. Should I link this to the products page where I have same day shipping or, did you mean to my shipping policy?
2 - On my CTA. I just set this up today as I didn't want to upset google with having a coupon pop up on my homepage. I know they are pretty strict with this. I would like to gain visitors email addresses and thought my CTA would be a good way to go about this but you think otherwise. Should I take the CTA off the homepage altogether and direct my google ppc ads direct to the product page where the coupon pop up shows or, show the coupon pop up on the homepage after 10secs?
3 - How do I make my footer socials link to a 'new tab?'
4 - Regarding 'live chat'. I also have another service business which takes up most of my time (when I'm allowed to reopen), so I'm not sure how I can do this. Do you think a chatbot would work for now?
5 - Personally, I don't think I have many products for sale however, do you think this is still ok for now until I can grow and invest in more?
Again, I truly appreciate your time and suggestions.
Hey Healthy Sock Shop,
Keep the below-listed points in mind for optimizing your store:
Wishing you all the luck for your further store journey.
The pleasure is mine! Happy to help you.