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Hi @George_Greenhil !
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?
Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hi George! Maggie, Shopify Expert here
The store looks professional, esablished, engaging and looks successful. How long have you been operating? Are you looking for a general feedback [yes, the website looks fabulous], or something specific you need help with [high bounce rate, low dwell time etc.] which will help us give you more targeted and helpful advice. Having said that, it's one of the best Shopify stores I've seen in a long time
Here are a few guides that might help:
If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!
Looking for a more detailed critique? Reserve complete website audit here: https://www.rockpapercopy.com/critique/
Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
The store looks awesome. Appreciate the effort taken for this beautiful site! I've some suggestions to increase the conversion rate.
1. Add the Home page link at the starting of the main menu.
2. The form in Contact Us is too wide. Reducing the width will look better.
3. Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
4. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
I recommend flare by Mansion Ecommerce which is a service intended for site owners, store owners, pro bloggers that don’t have the time or expertise to deal with GSC, Bing Webmaster Tool & myriad other tools on a daily basis. Bots like flare take care of the submissions for them verifiably. Many store owners, bloggers are therefore generating revenue from their pages quicker by getting their specified pages indexed pro-actively & verifiably. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!