A uniform letter case should be followed throughout the store ie either small or capital for a more systematic store view. Everything except the newsletter text is capital in case. Some other key points to be observed regarding your site are as follows:
Hope your store traffic soon gets converted into a lot of potential customers.
You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers.
Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
Do not worry, sales conversion is a pain point for a lot of merchants there, we have all been there. The good thing is that your site has a high potential, if you fix a couple of moments, I am sure it will bring profit very soon.
I think you have chosen a very appropriate theme for your type of store. Since you retail different items for men and women, it is important to have a store that will say that right away. Therefore, I suggest changing the image here to maybe a gift image or anything that will speak for your store.
I, personally, thought it was a women's clothing apparel. You might know that people tend to pay attention to pictures nor texts.
The homepage itself is not giving too much information. Consider having a featured collections or similar collection there, having items displayed on the main page will increase the chances of attracting visitors' attention.
On the product page, consider adding the description to a separate section so that the page does not have too much scroll and the reviews widget is more noticeable. And the buttons are a little too big.
I recommend trying our app Growave it has 10 + features to boost sales, and Wishlist, Reviews and Social Login for free.
Once you have social engagement, trustworthiness and a big variety of products, you will make huge sales.
Hopefully I managed to help you. If so, please let me know by liking this post and marking it as a solution.
thank you for your input. i definitely agree with you on a few points. the product page i am fully aware is to much , little by little im re adjusting each product, but your comment on having discription on seperate page or even a tab would be great. im just self teaching myself how and where to place snippets to my code. any tips on where i could find free code and where i should place it? once again thank you for your tips and the time out of your day. chris
im truly grateful for your input aswell. all the modifications you advised are valid points and im making the necessary changes. as far as the coding goes im sure i would only have to re arrange code. or i may be able to do it all in editer, i havent looked yet but im thinking just the arrangements of links on header and footing may only be changed with code. i will get back on that one. but if u may know before hand please feal free to advise any coding techniques i may find helpful. once again im very appreciative for your guidance. chris
thank you for the time you took to give me guidance. i like these ideas a lot , loyalty programs would definitely help repeat customers. and redirecting is also another idea that you helped me to understand better. i am taking all these into great consideration now. my main thing here is i like to be able to do all these with out another app, well atleast one that i will have to pay for .honestly my budget right now is below 0 , lol, this is why ive asked the previous threads how i can alter code myself. its more cost effective and i get to learn more. i am very grateful for all your input and any other advise is truly appreciated. chris
My Pleasure! Happy to help you. Regarding your question, you need to go through your theme once again for hints where you can place your code.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Header & Footer :
Customize your header and footer with specific functionalities. Your header should offer a search bar where people can type in the products they’re looking for. Example of Good Header
Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. Footer must be more professional, attractive and responsive.
Home Page :
A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions. Example of Nice Home page
Collection Page :
Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’,2nd image on Hover,infinite scrolling etc. Example of Good Collection Page
Product Page :
Add interactive and user-friendly features like custom swatches, product zoom in, unique product titles/descriptions, related product carousel, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
I’d suggest you to try our all-in-one app, MS Complete Cart Customizer that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.
Cart Page :
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. You can also install the all-in-one MS Complete Cart Customizer app If you want to get all these features and more in 1 app so you can easily reduce cart abandonment & improve conversions.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. Example of Good Functional Cart Page
Integrations on your store :
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
Hopefully I managed to help you. Hope your store starts getting sales and conversions very shortly.
Good Luck :)
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