I am hoping to get some feedback on my Shopify store if people wouldn't mind. Ive not had many sales so an hoping someone can give me some help to improve it.
the website is www.seamorgens.com
Many thanks in advance.
I would love to provide some feedback on your store. Your overall store looks so attractive and professional!
From my point of view, I have some recommendations for your store.
Your logo's text and the menu should be in the same line
This increases the aesthetics when someone visits your store for the first time.
2, The Slideshow
The heading of the Slideshow should be bigger than the button's text to make it different.
3, Related things to the 3rd block
- This block should have its heading as the Our Collections block above. Only the paragraph makes some people misunderstood.
- Space between the left and the right is not equal.
This block's layout looks not good. You can see an example below of building a block, the spacing between elements inside, etc.
You can use CSS to remove the blue border. This blue border only should be used when customers input the wrong format to remind them (not when they click to input their information).
5, The footer
The is a large space in the footer. If you have no idea to put anything there so you should remove that space or decrease the space.
You should name for each category because currently, there's no name for each of them so this causes confusion.
For instance, Pages; Policy; Service; Information, etc.
- In the Pages, you can list all your pages of your store
- Or in the Information, you can list the ways to connect your store include a newsletter or social media, etc
Your page speed on the desktop is pretty good, however, it loads a little slowly on the mobile.
- Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
-Leverage the font-display CSS feature to ensure text is user-visible while web fonts are loading.
I hope my recommendations can help you! If you have any other questions, please let me know.
Instead of having a link to the "Contact Us" section on the header template, we can utilize it to highlight attractive discounts or free shipping offers if any. Apart from it, "New arrivals" should be added to the main menu for better information on the latest product trends and designs. Some other observations for store optimization are as follows:
May the store optimization result in an improvement in the overall sales rate.
Hi @SeaMorgens your products are chic, no doubt about it! There're some pointers that can really help you in making your store look better with greater engagement between your store and your customer resulting in boosted sales.
1) I noticed that you've used three different fonts on your website. The combination of these three is not looking good plus a website should ideally have just two fonts, otherwise, it will be too much work for your customer's mind to adjust. Make it easy for them to read.
2) I believe that there is some engagement missing between your store and your customer which might be a major cause of you having fewer sales. The people who're landing on your store decide to be on or leave your store within 4-8 sec. And that's a pretty little time for you to capture their attention. But you can do so easily by making your catalog interactive by creating urgency among your buyers. Adding stickers to your product related to sales, offers, new arrival, back in stock, etc can easily create that effect and can result in a 148% increase in sales! Apps like ModeMagic can help you get these results immensely -
This is how your catalog will engage with your customer -
Your store looks great, nice collection. You need to make your homepage more attractive. After displaying the collection list, display the recommended products.
You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term. You have stunning products in your store but you are lacking in engagement features.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
Rose here from Shopify. Thanks for reaching out!
First off, I would like to say that your site looks fantastic! The vibrant colours, the clear branding and the wonderful sustainability and charity support your business provides is amazing! I took a look at your pages and have a few minor recommendations to add to this ongoing thread.
While this is certainly a minor change, I would suggest consistency in the way you format your main menu links. For instance, if you would like to put a capital letter before each word, ensure that it is done throughout. Some links have this format: Test test and others have: Test Test. For overall brand consistency, this will be a small but impactful change. In that same vein, I would suggest simplifying the link for the bikini size guide and simply put it as "Size Guide". This will make your menu more user friendly.
Just a reminder that you still have a missing image on your collections/all page. If you do not have a picture for this product yet, I would suggest putting a picture of your logo.
Add an Instagram Feed
Since you have such a vibrant and impactful brand, I would suggest adding an Instagram feed on your homepage. This is sure to boost conversions and increase your social following. Here are some applications to consider.
Add a Favicon
I would also suggest to add a Favicon to your website. This will round off your branding and remind your customers of your site if they get lost in other tabs. Most themes will offer Favicon settings under Online Store > Themes > Customize > Theme Settings.
I hope that helps! If you have any other questions, please let me know.
Our agency works on a lot of ecom brands and one of the biggest ways to help drive sales is to have a brand. Part of your brand is your site and not using a standard and free Shopify theme. You want your store to standout and make sure your product is on showcase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
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