Honest store review please.

[GeorgeProkas]

Hi all.

I have had my store running since last year november. I'm having trouble getting conversions, as I get between 10-20 people added to their carts a day and about 5-15 people reach the checkout page but still no conversions.

I'm having trouble understanding why, please will you review my store and let me know if theres anything I can change to convert more sales.

Thanks.

URL: https://mydigitalstore.co.za/

[Rose]

Hi, @GeorgeProkas!

Rose here from Shopify. Thanks for reaching out!

I would love to provide some feedback on your store. First off, have you been utilizing your abandoned cart recovery emails? You can manually email the customers to remind them that they have a cart in waiting on your store. It is helpful to include a discount code to entice your customers to return and complete their purchase.

With that being said, I took a look at your product page and find it very information. I would recommend adding product reviews using our Shopify application to increase trust for your customers. Reading positive reviews on a product will improve the likelihood of converting sales.

I would also suggest adding a live chat function on your storefront. While a contact page is very helpful, having a realtime interaction with the business is a valuable add-on to any online site. If your customers have any reservations that are leading them to abandon their cart, they could potentially have been resolved with easy access to a chat. 

I hope that helps! If you have any other questions, please let me know.

Cheers!

[GeorgeProkas]

Hi Rose, thanks for the reply!

Yes we are currently using abandoned checkout emails from shopify.

We also do have a live chat using 'Lucky Orange' but its offline at the moment. I put the offline chat on the store as of now so there should be a little tab at the bottom right hand corner saying that we're not available at the moment. 

I turned off the customer reviews as we have over 700 products on our store and ovbiously not all of them will have customer reviews but I'm going to try your suggestion and turn them back on and see what happens from there !

[Gravy_Sales]

Hello George,
How are you driving quality traffic to your store?  I would likely suggest Google Shopping ads for your large "big ticket" items like appliances, monitors etc.  Facebook won't work for you since there is no purchase intent.  You need to know how to do this properly though.  Pay on a manual CPC basis.... I did a video on this  here: https://www.youtube.com/watch?v=K8vJzjzYaCg.  target your best geographic regions etc. And social proof is needed on your store as well.  Show Add to Carts sales activity with a sales popup app like https://apps.shopify.com/gravy.  Hope this helps! :)
Chris

[Aizada]

Hi @GeorgeProkas 

I think there is no need to say that the site looks very professional and detailed. One can easily tell that you have put a lot of effort into the design and the overall site functionality.  Based on my experience I can tell that the site is lacking social proof and a little bit of that push that will convince a person to go to the checkout page and place an order. Therefore, I will give a couple of tips to improve that: 

-The items in your store are more on a luxurious and expensive side, therefore I recommend giving back to your customers by rewarding them with free shipping, discounts and other goodies for spending a certain amount of money on your site. That way,  letting your customers know that you care about them.

-Besides, they are something that every person will need in their lives. Therefore, I recommend using a Referral program to give your customers an opportunity of sharing your products with friends and getting rewarded for that. 

-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

-a very important thing that you need on your site is Social Proof. 

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential of every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well

The main issue is that the site is great but it looks like you have spent a lot of time creating your site that did not have time to promote it and make it sales-friendly :) I recommend using Growave app, it offers 10 marketing features all in one and it will take care of sales conversion on your site. The features I have listed above are available on Growave. 

Feel free to reach out if you have additional questions. 

The best of luck! 

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!

[AiTrillion]

Hello @GeorgeProkas, You have an amazing store and it looks really professional. All you need to do is maximize engagement on your store. Maximize engagement on your website. You can engage your visitors by adding web push notifications which will help you in retargeting your customers. They are clickable rich content messages sent to your device by a website or a web app. It can be delivered to your device, mobile or desktop, even when the user is not on your website. It can be used in retargeting with push notifications include browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content and more. 

You can add a chatbot to make sure you never lose any of your customers.

Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.

These are some effective marketing techniques to increase the conversion rate. 

This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term. You have stunning products in your store but you are lacking in engagement features. 

If you are having add to cart but no purchase then start notifying your customers when they abandoned your cart. This can be done in many ways. You can send them an abandoned cart push notification or an abandoned cart email. This will reduce your cart abandonment. Not only this you can also start rewarding your customers with loyalty points when they come back to recover the abandoned cart.

To implement the marketing tools on your store to increase conversions and customer engagement. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.  Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.