Hi there! Maggie, Shopify Expert here :)
Love the look of your store - very engaging. I adore your custom CTA button message in the promo image on the homepage.
I noticed your Refund policy still contains default Shopify content. It might sabotage your SEO score due to the duplicate content issue. Make sure to write your own policy, which will also give you better control over the process - by the end of the day, you offer personalized items, so you cannot resell them after someone returns them.
See the sample returns policy wording recommended for a store selling personalized products:
Returns on custom, handmade products that have had different customization options, including any configurations, inscriptions, or designs (such as engravings, stamps, monograms, embroidery, embossing, etching or carving) are as follows:
Notify the third-party seller within 14 days of receipt.
Due to personal configuration, inscription, or design on these products, the third-party seller is not required to accept returns or exchanges unless the products are damaged or defective upon arrival.
If there is a misspelling or error in the configuration, inscription, or design due to a mistake by the third-party seller, you are protected per the Amazon A-to-z Guarantee.
All product packaging (such as boxes) and if applicable; certificates of authenticity, grading, and appraisal must be returned with the item. Products missing all their applicable tags are not acceptable for return.
The product page looks excellent. Consider adding related items section to your product page as well - it will help you improve the average order value through cross-selling and also make people browse more items in your store. See how to cross sell with related items: https://apps.shopify.com/cross-sell
Social media - make sure to open the icons on your website in new tabs, so you don’t lose valuable traffic. Please check this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
Consider adding more written content to the website - ideally on a regular basis. Google loves written content, so blogging regularly can help you improve your SEO. Blogging is powerful - it helped me get to Google page #1 in only four days with this blog post: Breadcrumbs in SEO.
About us page - consider adding this page. It can help you build trust and improve your conversion rate. It’s a great place to introduce yourself and tell your visitors who’s behind the scenes. This page is perfect for building trust, so don’t miss out on the opportunity to build a rapport with your customers. Trust plays a huge role for online shoppers - people love to know who they are buying from and a great About us page can help you earn extra points and improve your conversion rate. Make sure to add a photo of yourself and your team and tell your visitors some interesting fact about each of the team members. Please see 25 examples of engaging and creative About us pages.
Looking for a more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/
Shopify Expert | Ecommerce SEO Wizard
The logo needs some modification. Edit the font style and color combination for a much better and professional look. Apart from that, the following below mentioned pointers should be taken care of:
Hope your store improves and achieves a lot of success in the days to come.
The pleasure is mine! Happy to help you.
Firstly, I congratulate you for coming up with such an ingenious idea. Really you have a wonderful store. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers.
Ads will help you getting traffic but if your store will be engaging and interactive it will help you to capture visitors and convert them into paying customers. It will increase the conversion rate.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.