Hoping for some feedback on my site as sales have dried up!

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Excursionist
29 0 3

Hi all,

My site is www.frontiers-woman.com.  Things were going well but have slowed down quite a bit recently. 

All feedback is hugely welcome - be as critical as required. 

Thanks for taking the time to have a look. 

Best,

Mark 

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Shopify Partner
753 17 209

Hi @Mark118 !

The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)

The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.

Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well. 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
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Shopify Partner
1467 74 248

Hello @Mark118, I hope you are doing good! Your store lacks branding and identity. Here are some ways to make your store even better and make people want to purchase:

- You can give product recommendations by personalizing the consumer shopping experience through gathered data, you can give better suggestions to your customers, which will then increase the likelihood that your customers will purchase a suggested product.

- Increase the visibility of the search box.

- Add web push notifications on your store and it will help you in reaching your customers and visitors directly.

You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, share or follow on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and help in retaining your customers.

Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.

Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.

 

Hope this helps!

If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.

 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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Tourist
38 0 11

Hey @Mark118

I hope you’re doing well.

I have inspected your store and here’s my report:

Your store looks really great, you did really well on the visuals of the store. I like the homepage and the flow. Furthermore, I visited the products and found that their descriptions are either useless or copied or not unique. 

According to Google, if your products have common or copied descriptions your products will not rank high in the search rating sometimes they don’t even show up in the search results. 

Also about your product titles, they look very simple i.e. just the product name but a good product title should have all the essential qualities of the product in the title. And also they help in improving the overall SEO of your store. Take Amazon’s product titles for example they are informative and always show up on top in search results.

Lastly, I would like to talk about your store’s On-Page SEO rating which is really good but your product's meta is really bad. If you wish to make your store more visible and reachable you should have an SEO-optimized Meta for your products. Your SEO rating is a combined rating of how well your store will perform in search results higher the score higher the chances of being on the top result. You can improve it by making your Titles and Product description SEO optimized. Other than your product title and descriptions, the most important factor which affects your SEO rating is Meta Description, it's really important and most of the stores don't pay enough attention to it and then complain about the less traffic and conversions. 

Meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. The meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions.

I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion. 

 I hope this helps.

 Have a nice day

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