Welcome to shopify! Here are a couple of things that you could look into for improving your store's look and feel -
it's a good idea to get a chat option in the store. That way your shoppers can reach out to you from the store itself and it'll give you some direction about what the shopper is getting confused about.
You could add some kind of urgency by adding stickers or labels to highlight things like sale/trending/free shipping. The Shopify app store is source of some really good apps that can add this kind of a focus to your store. I added one below which I thought might look good. What do you think? You can always look up more styles here.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!