I was wondering if someone could take a look on my store and provide some feedback. Here's a link to my website: pitlanesimracing.com. I've had nearly 1,000 sessions since opening last week but no success with conversion. Any feedback is welcome!
How are you getting traffic for the store right now? We have seen Google Shopping be super successful for our clients. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know
Not to much wrong with the website. It might be little harder to sell a higher ticket item online. One of my clients was selling $1,000 item and he went to lots of conventions etc and did over $10k in sales from just one convention. Might be a idea to look at doing something like that in the gaming community etc. Build a connection and buzz around the products. Also could do some videos etc when at them.
Also noticed you don't have your logo in the checkout. I'd add it in also.
Yes, I do mean the slides/banner when I saw carousel. One strong image will always out perform 3 or 4 meh images. Don't forget to click "Like" for my other post if you found it helpful. Thank you.
Cal here from Shopify, thanks for reaching out to us. You've done a really outstanding job on the site so far, and I can see you've received some great feedback from the Community on how you can optimize it further.
Seeing as you have had such in-depth and quality feedback on the store's aesthetics and user experience, I'd like to know a little more about your marketing strategy. I can see that you run FB ads, but your product is so specialized I wonder if this is an effective way of targeting your audience? Have you developed a marketing plan? Do you have marketing personas for your audience? Have you considered leveraging the ready-built audiences of influencers?
If you're finding that there is a lot of traffic but not a lot of conversions, you should ask yourself if it's the correct traffic, based on the work you have done on your personas and marketing research.
Hey Pit Lane Sim Racing,
If you are getting views this surely means visitors are interested to buy from your store, however they might not have found your store appealing, though it's a gem of a store still surely,but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
For some sales at the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a separate sale page for discounted products.
Also, You have around 33 products and sure you might add a few more as its just a start for your visitor might feel hard to find the right product.
Also, your search page is a bit off and empty https://pitlanesimracing.com/search?q= Don't you think if suggestions are offered to search bar, there will be a lot of chances for a visitor to buy from your store?
I would recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
I hope my feedback will help you convert visitors into customers.