My friend build up a Shopify store of different products. The site URL is https://mossartbyrishstudio.com/. But unfortunately, one day traffic is increasing. But another day it is going down. Products are properly listed with optimized, as per SEO audit no internal error has found out. Daily backlinks are created but no mush organic traffic. Please help.
Add Nice logo which gives Identity and separates from the competition.
Make a Good Hero banner with Shop Now (CTA).
Add ATC(add to cart) buttons on the products.
Need to Focus more on the Product page.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
Please see these useful resources:
The Header: you should make your header become sticky; then show the main menu and the search bar on it. They are very useful for customers to search for content in your store.
Your Product page:
I hope these suggestions can be helpful for your online store. Hit Like or Solution if you agree.
Good luck with your store!
If you want a consistent stream of organic traffic I’d recommend creating videos to serve your audience. You are 100% on the right track with your DIY blog, this is awesome, I'd just recommend doing video format as well. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook. It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
I can tell there has been some work done there, which is great, I’d encourage you to keep working on it more. Your title has a lot of keywords which is great for Google bots but not so much for humans. Good SEO should include keywords, yes, but it should also appeal to humans and make them want to click.
Ie. If someone was selling gluten free cakes, which listing would appeal to you more/make you want to click:
"Gluten free cake, GF cake, allergy friendly, no gluten cake"
"Gluten Free Cake with Vanilla Icing & Fresh Strawberries (Allergy Friendly)!"
I know SEO is no small task but it’s going to make a big impact. We created a video walking you through how to do your SEO that you can watch here:
The last thing I'd recommend is to sell locally first to get those first customers and to bring in reviews. You can advertise by joining local community groups, Facebook buy & sell pages, joining online trade shows (and in person when you are able).
Make sure to include a business card with every purchase that includes an incentive (such as a percentage off) for their next online purchase. This encourages people to purchase through your online store and that way the next time someone comments on a product you’ve made, they can refer them to your website that they now know you have.
Here is a video on how to create discount codes:
You could also offer incentives such as free local delivery:
If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:
Also, you need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
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Best of luck!