I have had a working brick and mortar store for over 2 years. Due to Covid, last year we started our website and online presence. Since launching we have had a few sales, but not near as many as I need to keep the business running. Please review my site, shopwellmannered.com and let me know what you think is good and what you think needs to be improved.
First off, congrats on your transition to your online store! I'd be happy to offer some feedback:
One thing I would suggest though is product reviews. Stamped.io is a great option. This will help you build trust and appear as an authority online. You should also consider adding a loyalty rewards program. You can set up various ways customers can accumulate points for performing actions such as signing up, referrals, leaving reviews, social media engagement, etc. This will help you to entice customers and drum up repeat buyer business. Growave has an excellent app that also has a reviews feature built-in as well.
In my opinion, building this up should be your main priority alongside advertising your business. We actually have a great 39 point online store trustworthy checklist that I recommend sifting through. I can't recommend it enough!
If there is anything else I can help you with, please let me know.
I agree with the points dirk mentioned and the store does look good. Do you happen to know what your stores conversions rates is compared to the number of store visits? That will give you a better indication if the store needs to be optimized or better marketed.
A few suggestions I can think of:
Hey there, @MitchHubbard!
I completely get your frustration. You’ve put a ton of effort into making this store look good, but it’s not the conversion gold mine you were hoping for.
Let’s see what we can do, starting with the first impression. When I first landed on your site, it was nicely laid out and well-managed. It shows the effort you’ve put in.
Moving onto the homepage:
You’ve really put in a lot of work here, and it shows. Visitor behavior is going to help you find out what’s stopping people from checking out and help you generate those sales you need. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck, Mitch!
Cheers - Danny
Hey Mitch @MitchHubbard,
First off, you are doing a lot of things right. You have your sales channels set up on your social media accounts, you have a TikTok account which I personally think is the fastest way to grow online right now and you have an active social presence on other platforms as well.
The benefit that you have with your brick and mortar store is that it is local and a lot of people are either passionate about supporting local or they prefer to shop offline and so you have a flow of customers. When you get online, you leave that "local" niche and are now competing with all of the online stores that sell similar items. Clothing and accessories are a very saturated niche which is why it's hard to rank in search or make sales. A person can complete IF they give people a reason to purchase from them vs. the other guys. You have this benefit where you are local already so for you, maybe it's about targeting local customers and offering free delivery when they order online through your website. Another reason why people may want to choose you is because you have the product in hand and can offer faster shipping. Think on what it is that sets you apart and then make that known in your marketing.
Next, moving onto your website. That main banner you have, I would swap out for something else. It's not really selling anything specific, it doesn't show a photo of anything you sell, there are no links to the specific items you mention. That area is prime real estate for selling so you want to make sure you have a great photo of your best selling products, a line or two of text telling what problem it solves or why your customer needs this and then a call to action that leads to the product.
As I move down the page, one of your photos has the models head cut off. You can fix this by resizing the image to the recommended size, that way you are in charge of where the image is cropped.
The jewelry - unless they are best sellers, I would swap them out. I would also make sure the image sizes are the same across the board.
The dropdown menu I would adjust, the full width mega menu is a little difficult to navigate.
There are a lot of other things I would tweak/change, if it's in the budget we do offer store customization services, you can contact us at email@example.com if you are interested.
My last recommendation is to spend some time creating product descriptions and working on your SEO. Having good SEO will help you rank in search when a person is trying to find the type of products you sell in Google.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!