First of all, it looks like you have a great start to your store. I like the branding colors, and it has a nice feel to it.
A few initial things stuck out to me:
Contact & Support
You need to offer live chat support. I see your contact form (which needs to have your email address linked), and a one-hour turnaround time is pretty good. That being said, it’s not fast enough. Add a live chat to keep someone on your site while you answer their questions.
Look at Customer Behavior
Do you know how your customers are using your website? Should you move your Contact page, About page and FAQ to the footer, or do visitors click on them? Since your product has so many uses, should you instead separate it out by function rather than have one product link?
These are the sort of questions I have when I look at your homepage and product pages. Heatmaps would be a huge benefit for you here. They show you where people are clicking, how they scroll and where they move. You could easily see your visitors aren’t as interested in some links or aren’t scrolling through.
For customers who add a product to their carts but don’t check out, what do they do? This is where session recordings would really come into play. You could watch what happened during their session to narrow in and pain points and roadblocks.
As I click around, I notice a few things missing from your store:
Now that you have your website heading the right way, look at your audience. Using session recordings and/or heatmaps, you can look at data for just your ad campaign traffic to see what they are doing.
Are they spending 2 minutes browsing and then leaving?
Are they bouncing within the first 5 seconds without clicking on anything?
Do you have a higher bounce rate for your ads when someone is on mobile?
If you’re running multiple ad campaigns, how do your Facebook ads compare to CPC ads?
You can then use that information to help evaluate whether your ads are reaching the right audience.Maybe you’re attracting the wrong audience altogether!
Really, visitor behavior is going to be your answer here. It’s going to be able to drive changes to your website that are based on what your customers want. You can even ask them in a poll if there was anything stopping them from checking out today. There’s so much you can do! Lucky Orange has heatmaps, session recordings, chat, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
Good luck, SudsyGlove! You have a great product here and what will be an amazing store. Be sure to update us with how you’re doing! Here’s some more advice from Shopify on what to do if you’re driving traffic but aren’t getting sales.
I think you'd benefit a lot from taking a look at how other single product retailers have had success. Take a read through the case studies here to see how different brands went about building traffic that drove sales for their products:
Hope this is great inspiration for your store!
Hey Sudsy Glove,
There is a very little gap between attracting traffic and receiving sales on your ecommerce store once, your ecommerce store lags certain important essentials. Here are some of them mentioned below for your store as well:
Hoping that luck favors you with a lot of sales and conversions.
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