Hi SudsyGlove!
First of all, it looks like you have a great start to your store. I like the branding colors, and it has a nice feel to it.
A few initial things stuck out to me:
Contact & Support
You need to offer live chat support. I see your contact form (which needs to have your email address linked), and a one-hour turnaround time is pretty good. That being said, it’s not fast enough. Add a live chat to keep someone on your site while you answer their questions.
Look at Customer Behavior
Do you know how your customers are using your website? Should you move your Contact page, About page and FAQ to the footer, or do visitors click on them? Since your product has so many uses, should you instead separate it out by function rather than have one product link?
These are the sort of questions I have when I look at your homepage and product pages. Heatmaps would be a huge benefit for you here. They show you where people are clicking, how they scroll and where they move. You could easily see your visitors aren’t as interested in some links or aren’t scrolling through.
For customers who add a product to their carts but don’t check out, what do they do? This is where session recordings would really come into play. You could watch what happened during their session to narrow in and pain points and roadblocks.
What’s Missing?
As I click around, I notice a few things missing from your store:
- Showcase those reviews - Right now, I can only see that your gloves have 24 five-star reviews. I can’t read them though. I can’t see what my fellow shoppers said.
- Currency conversion for your international buyers - If you can automatically adjust to someone’s location and currency, it’s even better.
- Shipping information - Don’t make your shoppers figure it out in the checkout process. I see you have free shipping for purchases over $15. Let’s say I add a $9 glove to my cart. If I knew that shipping was $10, I would probably add a second glove to the cart just to get that free shipping. Again, get shipping information in front to your shoppers.
- Videos of your product in action - What’s your advice for using it? How do you clean it? How to dry it? Should you get one for your kitchen and your bathroom? What if the gloves are too big or too small? Is there a size chart? Answer common questions and demonstrate how it works.
- Social media links in the footer - Give shoppers a way to connect with you on Facebook, Twitter, Youtube, etc.
- More information about your gloves - Use a heatmap to see what details interest your visitors the most and rearrange the page accordingly. As I was reading your description, I saw this buried in the text: “can last up to 5,000 washes in the dishwasher.” That seemed like a huge draw to me, and the fact it was buried in the text was shocking. See if that’s something visitors want to read, and move it higher on the page.
Now that you have your website heading the right way, look at your audience. Using session recordings and/or heatmaps, you can look at data for just your ad campaign traffic to see what they are doing.
Are they spending 2 minutes browsing and then leaving?
Are they bouncing within the first 5 seconds without clicking on anything?
Do you have a higher bounce rate for your ads when someone is on mobile?
If you’re running multiple ad campaigns, how do your Facebook ads compare to CPC ads?
You can then use that information to help evaluate whether your ads are reaching the right audience.Maybe you’re attracting the wrong audience altogether!
Really, visitor behavior is going to be your answer here. It’s going to be able to drive changes to your website that are based on what your customers want. You can even ask them in a poll if there was anything stopping them from checking out today. There’s so much you can do! Lucky Orange has heatmaps, session recordings, chat, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
Good luck, SudsyGlove! You have a great product here and what will be an amazing store. Be sure to update us with how you’re doing! Here’s some more advice from Shopify on what to do if you’re driving traffic but aren’t getting sales.
Cheers -
Danny
