Hey there, @EZOSTO
Bo here from Shopify Support!
I am sorry to hear you have been having a hard time getting sales, let's dive right in.
I noticed that your product image sizes vary. While this is not technically an issue, your store would look that bit more polished and professional if all the images were of a standard size, especially in collection pages, etc. I would recommend using an app such as Photo Resize to get all of your images uniform.
I noticed that a lot of your product images are missing their Alt Description. Luckily adding an alt description is super easy to do and can be done so as outlined in this doc which can be found in our help center the home of all our help docs! The long and short of it is that adding alt descriptions helps you rank better in Google because it is telling Google what your images are and so your products can show up in Google image searches. Having the descriptions there also makes your site more accessible for anyone with any kind of visual impairment as their screen readers can read what the image is for them. So while making your page that bit more accessible you are also improving your SEO. Here is a great guide to writing truly effective alt descriptions for your product images.
I can see that some of your products have reviews, while others do not. Trust is the most valuable currency you can have in an online store. If a customer feels that they can trust a store they are much more likely to buy from it. Having the option to leave a review really helps build that trust with customers. Genuine, positive reviews will encourage customers to look at you as someone they can trust, someone who cares about their customers, and someone who is willing to go the extra mile for exceptional customer experience. Seeking out online reviews has become such a standard part of the buying process for people these days that every online retailer needs to be thinking about them. So I would recommend installing AliReviews for your reviews also. AliReviews imports genuine reviews from AliExpress to display on your product page. Genuine, positive reviews will encourage customers to look at you as someone they can trust, someone who cares about their customers, and someone who is willing to go the extra mile for exceptional customer experience.
There are no social media linked to your store. In this day and age that is pretty strange. Having a strong social media presence is very important in ecommerce, be it Twitter, Facebook or Instagram (preferably all three). I would encourage you to take a look at our guide on social media marketing here.
It does sound like you are having some difficulty with online marketing. When starting off, marketing is essential. It is very difficult to gain traffic if nobody knows about your store. There are some great guides here on making sure customers find you:
Taking a look at your About Us page, there are a lot of run-on sentences and inconsistencies when it comes to your use of capitalization. I would recommend having someone look over your copy and proofread it before you publish it.
Let me know how this goes and if there is anything else I can assist you with, I'm happy to help!
All the Best,
If you are getting views this surely means visitors are interested to buy from your store, however they might not have found your store appealing, though it's a gem of a store but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
I would love to see an Account login/sign-in system, as it is a must for e-commerce.
For engaging new customers, add a section of best-selling products.
Add some social links to the footer for better connectivity.
For some sales at the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a seperate sale page for discounted products.
Also, You have around 91 products and sure you might add a few more as its just a start for your visitor might feel hard to find the right product.
Also, your search page is a bit off and empty. Don't you think if suggestions are offered to the searchbar, there will be a lot of chances for a visitor to buy from your store?
I would recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
I hope my feedback will help you convert visitors into customers.
I would suggest starting simple. Sit with a few friends and, one by one, watch them use your website. It should highlight any major issues with usability. Once you know there are no major issues, you can start to look a little deeper.
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