I am a Newbie just starting how many items should there be at launch for a jewellery store?

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SueCabral
Excursionist
22 1 2

I am a Newbie just starting how many items should there be at launch for a jewellery store?

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Hyde
Shopify Staff
Shopify Staff
738 73 131

This is an accepted solution.

Hi @SueCabral,

Hyde here from Shopify. Welcome aboard!

The number of products on your store is not especially relevant to your success. What will determine success is the quality of the product, your branding strategy and narrative, and your content.

Being a dropshipper there may be many people selling the exact same products as you but this doesn’t mean you can’t build a brand around your Dropshipping store. Showing your store as a brand that is an authority in a particular niche is a great way to set yourself apart from your competitors. Even though you may not be manufacturing your products, your brand can show itself to be the best curator in your niche.

To do this you should pick a niche that you are knowledgeable about and curate your products around it. In a saturated market, it’s best to be specific instead of broad.

For example, a men's golf clothing store is probably going to be easier to develop an identity and brand around then a sporting store for men, women, and children that covers multiple sports and tries to market to a huge and diverse audience.

To build a brand you should look at having:

  1. A strong, relevant name.
  2. A visual identity (logo, color scheme)
  3. A mission statement (what makes your brand different)
  4. A target customer (who is your customer? What magazines do they read? What social media do they hang out on? Who influences their decisions? Are they high or low tech?)

 

There’s a great guide to creating customer personas here, and some great examples of visual identities here.

All this information will help you craft your brand's message which is going to be a big help when it comes time to create your about page. This is an essential page on any e-commerce store. It helps customers understand who you are, what you care about, and why they should trust you.

Using your mission statement you can combine this with your visual identity to craft a page that appeals to your target customer. Check out some great examples of About pages here

- About Life is Good

- About Johnny Cupcakes


Another place having a brand identity and target customer comes in useful is on your product page. When you import your products via Oberlo you will be given a pre-written title and product description. These offer some good information but you should always look to change them.

27-11-535zh-be54f

 

 

Taking this golf hats title as an example.

**Brand Baseball Cap Men Cotton Casual Sports Golf Hats For Men Golf Snapback Casquette Bone Gorras Sale RC1011**

This doesn’t sound like something anyone would say. Nobody owns a brand baseball cap men cotton. However, the pre-generated title does offer some useful keywords you just need to look at re-working them. In this case, you could look at changing it to:

**Branded Men's Cotton Baseball Cap | Casual - Great for Golfers | Brand**

If you’re unsure how there’s a great guide to editing your meta here.

You also get a pre-generated product description:

27-22-ql2xt-7fe5f



This contains some information that may be useful but, unlike the pre-generated title, no keywords. You can still use the ones you’ve gotten from your title and re-write those into a longer description which you can re-use for your meta description also.

**Premium Men’s Branded Baseball Cap. Perfect for the golfer in your life, casual enough for day to day wear, sturdy enough for any sport. This cap has a snapback shape and sporty look.**

You can then offer a bullet point list of the reasons customers should buy:

  • Top Quality 100% Cotton Product
  •  Precise detailing, Bold Colours.
  • Fast Delivery, 100% Secure Site!

And maybe finish by encouraging them to share their purchase:

**You're going to get a lot of compliments - do us a favor and make sure you tell them where you got it!**

You can get really creative with your product descriptions. There are even some templates you could use to speed up the process.

Perfect for ___________________________ (ideal situation),
these _______________ (product name)
can be/will _______________ (tell a quick story).
(Product name) ______________
are ______________ (top features)
to _______________ (product benefits).
No more _____________________ (pain and/or challenge).

Example:
Perfect for weekend getaways in the mountains, these Mighty Camper Cups will bring you and your friends or loved ones closer together around a campfire. Exactly what mountain trips were made for! Our Mighty Camper Cups are sturdy and built just for you with insulated fibers to ensure that your hot cocoa stays hot and your iced tea stays iced. No more crying over spilled milk!

You can also take the keywords here and add them to a spreadsheet so Brand, Baseball Cap, Men, Cotton, Casual, Sports, Golf, Hats, Snapback, etc as you add products you can see which of these come up most often and use them for your collections Meta Titles and descriptions also.

With your about page ready, your product titles, and descriptions on point you’ll have experience writing and also know your target audience so you could start looking at creating content e.g. blog posts for your audience. Writing blog content around your business, your niche and also your products such as:

  • guides to using your products
  • products that work well together
  • your journey in starting this business
  • commentary on a major topic within your niche
  • interview with an influencer within your niche

*Creating good content gives your customers a reason to keep coming back to your site for more*.

There’s a great guide to building a blog for your business here. If you want to dive deeper into Meta and SEO, in general, there are two great guides here:

And here are some businesses leveraging blogs successfully to promote their brand.

- Afends Magazine

- Clif Bars
27-00-2gzj4-urd8y

 

*Afends offers some insight into the behind-the-scenes at the brand and also interviews with people who would interest its target customer.*

27-00-lxbjz-gcbew

 

 

*Clif offers tips on nutrition and fitness which as a healthy snack is going to be relevant to its target customer.*

Here’s a guide to setting up your store's blog.

You can use your content to help build your social media perhaps by using:

  • Quotes from interviews on Twitter.
  • Graphics with product combos from your product guides on Pinterest.
  • Video interviews on Instagram or Youtube.
  • Having your interviewee share the interview on their social profiles
  • Kit—Shopify App Store Digital Marketing Expert

To sum it up;

  1. Build a Brand Identity
  2. Use it to Build Content
  3. Promote that Content
  4. Use it to Attract New Customers and Re-Engage Existing ones.

I hope this all helps.

All the best, Hyde.

Hyde | Social Care @ Shopify 
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 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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SueCabral
Excursionist
22 1 2

Thanks for the input some great ideas to think about!!


@Hyde wrote:

Hi @SueCabral,

Hyde here from Shopify. Welcome aboard!

The number of products on your store is not especially relevant to your success. What will determine success is the quality of the product, your branding strategy and narrative, and your content.

Being a dropshipper there may be many people selling the exact same products as you but this doesn’t mean you can’t build a brand around your Dropshipping store. Showing your store as a brand that is an authority in a particular niche is a great way to set yourself apart from your competitors. Even though you may not be manufacturing your products, your brand can show itself to be the best curator in your niche.

To do this you should pick a niche that you are knowledgeable about and curate your products around it. In a saturated market, it’s best to be specific instead of broad.

For example, a men's golf clothing store is probably going to be easier to develop an identity and brand around then a sporting store for men, women, and children that covers multiple sports and tries to market to a huge and diverse audience.

To build a brand you should look at having:

  1. A strong, relevant name.
  2. A visual identity (logo, color scheme)
  3. A mission statement (what makes your brand different)
  4. A target customer (who is your customer? What magazines do they read? What social media do they hang out on? Who influences their decisions? Are they high or low tech?)

 

There’s a great guide to creating customer personas here, and some great examples of visual identities here.

All this information will help you craft your brand's message which is going to be a big help when it comes time to create your about page. This is an essential page on any e-commerce store. It helps customers understand who you are, what you care about, and why they should trust you.

Using your mission statement you can combine this with your visual identity to craft a page that appeals to your target customer. Check out some great examples of About pages here

- About Life is Good

- About Johnny Cupcakes


Another place having a brand identity and target customer comes in useful is on your product page. When you import your products via Oberlo you will be given a pre-written title and product description. These offer some good information but you should always look to change them.

27-11-535zh-be54f

 

 

Taking this golf hats title as an example.

**Brand Baseball Cap Men Cotton Casual Sports Golf Hats For Men Golf Snapback Casquette Bone Gorras Sale RC1011**

This doesn’t sound like something anyone would say. Nobody owns a brand baseball cap men cotton. However, the pre-generated title does offer some useful keywords you just need to look at re-working them. In this case, you could look at changing it to:

**Branded Men's Cotton Baseball Cap | Casual - Great for Golfers | Brand**

If you’re unsure how there’s a great guide to editing your meta here.

You also get a pre-generated product description:

27-22-ql2xt-7fe5f



This contains some information that may be useful but, unlike the pre-generated title, no keywords. You can still use the ones you’ve gotten from your title and re-write those into a longer description which you can re-use for your meta description also.

**Premium Men’s Branded Baseball Cap. Perfect for the golfer in your life, casual enough for day to day wear, sturdy enough for any sport. This cap has a snapback shape and sporty look.**

You can then offer a bullet point list of the reasons customers should buy:

  • Top Quality 100% Cotton Product
  •  Precise detailing, Bold Colours.
  • Fast Delivery, 100% Secure Site!

And maybe finish by encouraging them to share their purchase:

**You're going to get a lot of compliments - do us a favor and make sure you tell them where you got it!**

You can get really creative with your product descriptions. There are even some templates you could use to speed up the process.

Perfect for ___________________________ (ideal situation),
these _______________ (product name)
can be/will _______________ (tell a quick story).
(Product name) ______________
are ______________ (top features)
to _______________ (product benefits).
No more _____________________ (pain and/or challenge).

Example:
Perfect for weekend getaways in the mountains, these Mighty Camper Cups will bring you and your friends or loved ones closer together around a campfire. Exactly what mountain trips were made for! Our Mighty Camper Cups are sturdy and built just for you with insulated fibers to ensure that your hot cocoa stays hot and your iced tea stays iced. No more crying over spilled milk!

You can also take the keywords here and add them to a spreadsheet so Brand, Baseball Cap, Men, Cotton, Casual, Sports, Golf, Hats, Snapback, etc as you add products you can see which of these come up most often and use them for your collections Meta Titles and descriptions also.

With your about page ready, your product titles, and descriptions on point you’ll have experience writing and also know your target audience so you could start looking at creating content e.g. blog posts for your audience. Writing blog content around your business, your niche and also your products such as:

  • guides to using your products
  • products that work well together
  • your journey in starting this business
  • commentary on a major topic within your niche
  • interview with an influencer within your niche

*Creating good content gives your customers a reason to keep coming back to your site for more*.

There’s a great guide to building a blog for your business here. If you want to dive deeper into Meta and SEO, in general, there are two great guides here:

And here are some businesses leveraging blogs successfully to promote their brand.

- Afends Magazine

- Clif Bars
27-00-2gzj4-urd8y

 

*Afends offers some insight into the behind-the-scenes at the brand and also interviews with people who would interest its target customer.*

27-00-lxbjz-gcbew

 

 

*Clif offers tips on nutrition and fitness which as a healthy snack is going to be relevant to its target customer.*

Here’s a guide to setting up your store's blog.

You can use your content to help build your social media perhaps by using:

  • Quotes from interviews on Twitter.
  • Graphics with product combos from your product guides on Pinterest.
  • Video interviews on Instagram or Youtube.
  • Having your interviewee share the interview on their social profiles
  • Kit—Shopify App Store Digital Marketing Expert

To sum it up;

  1. Build a Brand Identity
  2. Use it to Build Content
  3. Promote that Content
  4. Use it to Attract New Customers and Re-Engage Existing ones.

I hope this all helps.

All the best, Hyde.


 

0 Likes