I get link clicks on my ads but no sales at all

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Tourist
15 0 3

Hi guys i have been running instagram ads for a week and have gotten 100 link clicks but no sales. Was thinking of getting some opinions from you guys. Is there an issue with my website?

Note: My reviews are from giveaways, not actual paid customers

Senshistore.com  

1 Like
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Shopify Partner
1902 37 230

Hello,

I observed few points on your website, I hope those are helpful for your website.

-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> I see one of your item in view page, there is no descriptions you can add the description of items, An elegantly composed item description clarifies the advantages of the item and persuades the customer that they need the item as well as need it. Your item description is the one you need to catch their eye to in light of the fact that it can without much of a stretch pull in them and influence them to put in a request.
-> You can add trust badges on your cart page. It checks to visitors that a site is genuine. Information is gathered by the outsider trust seal organization that affirms that the business is valid.


Thanks,
Appfreaker.

https://apps.shopify.com/alidropship
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@Jack134 Hello.

100 clicks it is the first step of your sales funnel. Maybe your funnel is 150 clicks, 4 add to cart, 1 sale.... 

fix your favicon, please.

regards,
Alex with eScraper
Extract any data from any website into your Shopify store.
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Tourist
15 0 3

Hi @appfreaker_com Thanks for the feedback.  

 

1. How do i improve my testimonials when i need actual sales to get more testimonials? 

2. Well i do have an instagram page that i just connected to my home page's gallery. Hopefully that helps 

3.  You mean the individual product page? or the collection page with all my products? 

4. Good idea, i'll try it out later 

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Tourist
15 0 3

@Alex_e-Scraper Oh i didnt notice that, thanks for pointing that out. I've fixed it already. In your opinion do you think my site is good enough to get conversions? 

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@Jack134 

yes your site is good.
just for your info, I have seen that conversion(not your niche) is 1000 sessions and 3 sales today in this branch.

and here more info https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/ could be interesting for you.

regards,
Alex with eScraper
Extract any data from any website into your Shopify store.
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Shopify Partner
424 27 127

Hi @Jack134 !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  6. I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.
  7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  8.  Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
  9. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  10. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
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Shopify Partner
1902 37 230

Hey Jack,

-> You don't have old customers?

-> Yes, Individual product page.

Thanks
Appfreaker.

https://apps.shopify.com/alidropship
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Tourist
15 0 3

Where did you get the 3 sales in a 1000 sessions stat? According to the article its was 2-3% which is 3 in 100 

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Tourist
15 0 3

Thanks @Droppersstop i will look more into seo, currently i have no knowledge on it

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