Hi, I believe my website is a good website that should convert visitors, and I am using Facebook ads to target people who are likely to add to cart. I don't have enough purchases to start optimizing for purchases, but I still think I should be getting more sales. I need some help, thanks. I have gotten around 50 Add to Carts, 15 Initiate Checkouts, and only 1 sale. The website product page is https://furnishedfruit.com/products/fruit-infuser-bottle
Facebook ads can be a great way to increase traffic numbers for your website. However, if you have yet to see an adequate return on investment, it may just be that you’re making some common mistakes leading up to getting your custom audience to your landing page.
Work on to build customer trust, add some trust signals. Trust Signals build customers trust and help users to feel more secure in their buying decision.
Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
Create a sense of urgency: Creating a sense of urgency helps increase sales when used in moderation. Take a look at your sales funnel and see where you lose the most leads. Making people feel as if they’re about to lose a great opportunity is a powerful way to drive conversions.
Call of Action Placement: You need a strong call to action to gain people’s attention and to convince them to act. Try to use good CTA to increase conversion and sales.
Store speed: To increase visitors and sales you need to work on your website performance’s speed as I am seeing it is very low, 27%. It should be above 60%. Also, you need to optimize website images. It will improve the user experience. Fast page load time will also boost the website’s crawl rate.
I hope you like my feedback. Thank you!
Hi @connortorrell9 !
Welcome to Shopify and I wish you good luck!
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
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