I haven’t launched my store yet, any tips?

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Hi, I’m still in the process of creating my ads. Any feedback on my store would be great. Check it out here, ThePuppiesPlace.com 
New Member
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Website link is here:        https://thepuppiesplace.com

Shopify Partner
277 52 167

Hey there, @Justin_Pope!  

It looks like you’ve put a ton of work and time into your store, and it shows. I think there are still some things that need some tweaking.

The biggest concerns I have:

  • Your logo: You don’t really have one! The text is fine in some places, but this would be the moment you want to show your logo. 
  • Your main navigation: It’s missing a lot of detail. Remember that your visitors aren’t going to know your store yet, so “New Arrivals” isn’t going to mean much. I would change it up to be something like Home | Shop All | Clothes | Accessories | Best Sellers to help them find the products they are interested in.
  • Your deal: I see that you have a CTA on a hero image for 20% off. However, when I click into it, I don’t see any discount. If you’re going to run a special store opening deal, place it in a linked banner that shows on all pages. 

Moving on…


  • Favicon: Make sure you have one! 
  • Hero image: Limit your hero image to one instead of multiple. Studies find that rotating carousels like this don’t drive more conversions. In addition, there’s no way to scroll between the two. Heatmaps, which show you where people click or how they scroll, will help you decide which one receives more clicks once you launch. 
  • Images: Your images that you are using are great, but they aren’t selling your products. Be careful in using stock images like this. For example, on the image for “For The Cutest” hero image, if someone is looking for that bandana, they would be frustrated. 
  • Collections: I like that you’re featuring collections right under your hero image. That’s going to be very helpful!
  • Featured collection: Play around with the name. “Featured” isn’t typically a word I would use when selling to customers who don’t know your brand. Instead I would use things like, “Dog-approved” or something along those lines.
  • After launch, evaluate your homepage with a scroll heatmap. After the featured collection, it kind of loses it for me. My guess is that visitors will stop scrolling around the second hero image and either use the collections on your homepage or use your main navigation.
  • Newsletter: I would remove this from the homepage. You already have it in the footer. In addition, it’s going to be difficult to convince someone to sign-up 


  • About Us: This isn’t enough! Add more about your love for dogs and showcase your own pets. Make this more personal to show the real person behind the brand. 
  • Contact us: Add in a nice welcome message and your linked email address. 
  • Refund Policy: Why are you linking to the return policy? I would replace the link for Refund Policy to https://thepuppiesplace.com/a/returns
  • FAQ: Work on the formatting here. Add in as much information as you can for the shipping details so that customers aren’t surprised at checkout with costs. 
  • Newsletter: Add in some value to your newsletter. Giveaways? Sure. % discount? Even better. “Once-in-a-lifetime deals?” Not so much. Do you plan to use these to share funny dog tales (tails) or photos? Give someone a reason to sign up.

Collection Pages

For reference, I’m in Best Sellers.

  • I like the photo as a header, but is it needed? It pushes down the products, and it doesn’t feature a dog with one of your products. I would recommend removing the photo or trying different options that feature your products. After launch, you can evaluate how people are scrolling in heatmaps or watch them engage with session recordings. 
  • As you grow your inventory, getting these collections set with filters is going to play a HUGE role. Right now, there are just three products. It’s not a huge deal to see what products you have. Filters will help you as your business grows.
  • My biggest suggestion here is to utilize your expertise in dogs. I would launch a poll that asks, “How big is the dog you’re buying for today?” with options for , extra small (Chihuahua, Dachshund) , small (Boston Terrier, Pug), medium (Border Collie, Standard Poodle) , large (Boxer, German Shepherd)  and XL (Newfoundlands, Great Danes). They could link to a collection curated just for dogs their size. Just a thought.  

Product Pages

For reference, I’m on the Hawaiian Summer Dog (side note: My dog would wear this year-round)

  • Shipping costs. Include information on shipping and costs (if you can)
  • For your size chart, give examples of breeds in each size. Keep the sizing information, but having examples of dogs that would fit in XS or L may add a fun addition. Obviously there are always exceptions to these suggestions (don’t we all know a pudgy Pug!), but it’s still tying back in your overall product focus.
  • Reviews: Don’t forget about reviews! Once you launch, make sure there is a review invitation in your post-purchase confirmation emails. 

You are so close to being ready to launch, and I’m excited to see how your first few days/weeks go! If you use visitor behavior to continue to evaluate your store, you’re going to spot areas that are causing friction or pain points for your visitors. You get to fix it quickly and resolve any issues in real-time. Lucky Orange has heatmaps, session recordings, polls, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.

I hope this helps! Good luck!

Cheers - Danny

Proud to be a Shopify Plus Partner

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Shopify Partner
902 25 289

Hi @Justin_Pope !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. Add a favicon
  6. Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases.
  7. I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.
  8. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  9. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  10. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  12. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
  13. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

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