So a couple of weeks ago I posted on here about your thoughts and opinions on things I should change/add to my store.
I got some really helpful replies. I implemented most of the recommendations and I've seen an increase in sales. However, I'm still not getting the sales numbers I'd like and I'm not sure if there's something wrong/off that I'm not seeing.
If you could please take a look at my store it would be really appreciated! The last post really helped a ton and I'd love to hear what you have to say.
You can find my store at the link below:
Hi @BadBixchDecor !
I love the design of your store- very nice!
Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
Hi @BadBixchDecor, I'm Richard - CRO Expert at PageFly Free Page Builder.
Congrats on your store. I'm impressed the second I get into it for the professional look and elegant design. For a store that sells decoration, it gives me the credibility that buying products from here will make my house look nice. You also add many CRO elements such as slider banner, buying notification from others, etc. I'm really amazed how thoughtful you are to add these features. I want to give my compliments on that!
However, there are some points I'd like to make so you can better your store and gain sales!
1. Store speed
Adding many features and elements is sure a way to make you site more lively, however, it also has a side effect of slowing down your site. I've checked your site speed on 2 different tools which are: Pagespeed by Google and Shopify Analyzer, you can find the results respectively here: Shopify Analyzer, PageSpeed
I suggest you to work on image size to boost the page speed.
2. Homepage Layout
Overall, I think its neat and pretty. However, I think you should cut down the collection/products being showcased on the homepage. The homepage should impress the visitors and direct them to other pages. If you make it too long by showcasing all the product lists, it might be a little bit tiring to follow and catch the ideas what's hot on your store. I suggest you feature only 1-2 collections (with 4-5 products on each) in the homepage
You might also want to separate section so that when scrolling visitor won't miss out some sections (as in my case i scroll past some sections that are supposed to be highlighted - Under 50$ for example)
You should also consider to make an About Us section and Testimonial. It creates human feelings that keep your customers feel engaged with your brand and believe in your products.
3. Collection List
You should consider add Add to Cart/Shop Now button, Rating, Variant (if the product has variants) here. Secondary hover image is also a great thing that you should add
4. Product Page
- Include social proof and ratings
Hope that my recommendations would be useful for you and you can apply that. Furthermore, you can check this article to optimize your store speed. Please like if you find my comment helpful for you. Thank you so much.