This is an accepted solution.
Thanks for reaching out today. I'd recommend devoting your top menu exclusively to Shopping based links. Break out your categories so that your customers can see them all at a glance. Don't just hide everything behind a single 'SHOP' dropdown. The result should be reflected in an increased add-to-cart rate. You can take this a step further by investing in a third-party Mega Menu app, such as Buddha Mega Menu. It is a feature-rich app that offers a wide variety of great features. Feel free to check out their app demo, here. There are a variety of other Mega Menu options in our app store that you can check out as well. However I have personal experience using Buddha, and I like it a lot!
Another key to success is building a strong brand. Branding involves developing a compelling, positive and lasting image of your business that creates an emotional connection with your customers. The strength of your company’s brand could mean the difference between struggling for recognition and sales or thriving as a dynamic, best-in-class business. This can seem like a daunting task at first, lucky for you we got ya covered! We discuss several key aspects of branding in our branding articles hub (http://bit.ly/2Fhk4sT). This will take you from A-Z for developing and executing a brand that thrives. Not sure where to start? How to build a brand in 7 steps is a terrific starting point. I'd love to hear more about the direction you would like to take/achieve as far as your 'brand voice' goes.
I'll leave you with this: What does the world look like when your brand is successful? That is a terrific question to answer and to use as a source of inspiration when it comes to building out your brand.
If there is anything else I can help you with, please let me know.
I just had a look at your website. Good work! below are some of my thoughts:
Sticky Header: To give a better navigation experience to the user you can create sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. Also, reduce the header height, it should be less.
Homepage: Homepage could be better and organized. 3 banner on homepage occupied more space. homepage content should be strategically decided. You can display sections such as ‘Top selling products or best selling products’, ‘New arrivals’, ‘offers & discount banners’ etc to engage users.
Social Login: Implement social login. It is a single sign-on for end users. By using this user can sign in on website instead of creating a new account. This simplifies registrations and logins for end users.
Show Off Trust Signals and Customer Testimonials to boost conversion: Customer testimonials and trust Signals build customers trust and help customers to feel more secure in their buying decision.
Mobile Score: Your google page speed score is 28. It should be 65-70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
Add Write a Review Section: This is a great way to win customer trust by providing them authentic reviews of the product so add ‘write a review section’ on your website and display it with the aggregate rating.
Social Media: Integrating more social plugins on your website to increase traffic. Create social media pages for your business helps to reach more customers. Social media make your business visible and it expands conversion such as Facebook, Twitter, Pinterest, and Instagram are great platforms for marketing and connecting with your new and existing users.
I hope you like it!!! If you have any questions, don’t hesitate to ask!!