Cal here from Shopify, thanks for reaching out to us. In order to help we would need to know what you have been currently to market the business?
Have you created a marketing strategy for your business? Have you identified your ideal target demographic? There's a great article here on how to develop marketing personas for your business and understand their behaviors.
Have you installed any other sales channels on the store? The Facebook sales channel would be a good place to start if you have a business page on Facebook.
Let us know what you are currently doing to market your business, and we can provide some feedback.
Need to make proper marketing plan and Need to improve your store.
Get the free shopify store audit report here: https://www.task4store.com/pages/shopify-store-feedback-from-expert