I need feedback on my store.

New Member
1 0 0



I am new to Shopify store and just finished setting up the store. I am a photographer and want to sell my photos.

Please take a look at my store and please let me know what I need to fix. I have had some traffics but the first sale has not been made yet.




Thank you so much for your help in advance.


Shopify Partner
1957 124 434

Hey Elee Photography,

"Homepage is the key area of the user journey of any ecommerce store".Hence, it needs to be "eye-catching" in order to convince the user to buy. Pay attention to the below tips to improve your sales rate:

  • The "logo text" is quite small. Magnify it for better visibility.
  • The "search landing page" is disabled in your case ie it does not redirect to "/search" when the "enter key" is pressed while placing the cursor on the search bar.
  • "Favicon" enhances the user experience and eases site identification.
  • Align all "footer links" vertically for symmetric placement.
  • You can also install one of the most popular app Growwavewhich is all in one marketing platform that helps store owners increase conversions with ease.
  • Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  • Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here

All the best!

Neha :)





Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
Shopify Expert
1208 61 364

Hi Eric! Maggie, Shopify Expert here :) 


Great niche and the taglines are very appealing now in the current situation, so well done.


The logo is tasteful, though I would get rid of the black border and make the text bigger and easier to read - it is too small and hard to read at the moment:


Screen Shot 2020-05-18 at 06.20.00.png


The hero image looks awesome - consider also adding a CTA [call to action] here: Shop now or Browse Collections. Link the CTA to the relevant collection to prompt people click it and shop. It will boost your conversion rate further:


Screen Shot 2020-05-18 at 06.20.52.png


The Cat Pillow featured image on the homepage is rather confusing after you promised to take your visitors on the trip around the world:



Screen Shot 2020-05-18 at 06.22.28.png



It doesn't match the tagline in the hero image you showed earlier. Perhaps one of your products with the travel images would be better suited here?


I noticed your Refund policy still contains default Shopify content. It might sabotage your SEO score due to the duplicate content issue. Consider writing a unique policy here instead of featuring default Shopify policy, which mentions items you are not selling:


Screen Shot 2020-05-18 at 06.25.12.png



It will help you build trust, tailor the content to your own store and avoid any duplicate content issues, which might affect your Google rank.


About us page - links to a blog post with just one sentence. 

About us page is a great way to build rapport with your visitors - people like shopping from the brands they know and trust. Consider adding more info to this page with info about your company, and about yourself. It can help you improve your conversion rate. It’s a great place to introduce yourself and tell your visitors who’s behind the scenes. Make sure to add a photo of yourself as well, as it further builds a rapport and trust. 


Also, make sure to SEO optimize this page [and all other pages] on your website with SEO friendly H tags, internal and external links, and more. The page at the moment feels like a block of text, so it would be a good idea to break it off with heading tags [H tags], bolded key phrases, bullet points etc. It will improve the user-experience, which is very important for Google.

It’s essential to optimize your website from the very start [or as early as possible] to help you rank quicker for your target keywords. If you’re not sure how to do it, please check this FREE video course: How to SEO your website and get to Google #1 in 3 Months.


Shipping policy - that’s an important trust signal, so consider adding this page. Include a table with the delivery rates at the top, so people know right away how much you are charging, and whether you ship internationally or not. Many online shoppers often look for this info before placing an order, to find out the shipping cost, so having a detailed policy can also help you boost your conversion rate.


Contact us page - this is another important trust signal. Make sure to add it as a separate page linked from the menu, as people will want to know they can easily contact you with any questions.


The collection and product page look excellent - well done!


Consider making your URLs more SEO-friendly. Your current URLs are too long:https://eleephotographyshop.com/collections/san-salvador-el-salvador/products/san-salvador-el-salvad...


It’s difficult for the search engines to read and understand them, which makes it more challenging for them to rank your site in the most relevant search results.

Make sure to make your URLs shorter and easier to understand, like this:https://eleephotographyshop.com/collections/el-salvador/products/san-salvador-wood-print


Can you see why the shorter URL is easier to read and understand? Optimizing your URLs this way can help you improve your SEO further. You can change URLs [handles] by editing the SEO section of each product [bottom of the page when editing product].


Your SEO score is only 48/100:

Screen Shot 2020-05-18 at 06.36.04.png


The Google snippet is not optimized yet:

Screen Shot 2020-05-18 at 06.37.01.png


It doesn't mention the travel merchandise - it feels like you have changed niche recently from photography to print on demand? Make sure to specify it in your Google snippets as well.



Here are a few guides that might help:



If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!


Looking for a more detailed critique? Reserve your free website audit here: https://www.rockpapercopy.com/audit/ 


Best regards,


Rock Paper Copy

Shopify Expert | Ecommerce SEO Wizard



Dear Eric,


Congratulation for your store.


I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:


  • Logo & Favicon - Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
  • Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
  • Footer -Optimize your footer.Need lots of improvement. 
  • Add to Cart icon - Prompt users to direct add products to cart without visiting the cart page.
  • Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  • Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  • Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
  • Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
  • Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  • Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  • Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  • Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
  • Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand. Need to improve the visualization in your store 
  • Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  • Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  • Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  • Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
  • Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
  • Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
  • Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
  • Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
  • Add Contact Us page for better customer interaction.
  • Use track order feature.
  • Optimize your menu with silo structure.
  • Index all your product at Google
  • Do some basic on page seo

If you need help please contact us at https://www.task4store.com/pages/contact-us

Best Regards
MS Web Designer| MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
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Shopify Partner
222 17 84

Hey @eleephoto,

Welcome to the Shopify family,

Tip: I suggest you try adding some kind of stickers to showcase stuff like trending, running out fast, back in stock, hot seller etc.  Apps in Shopify app store can help with this by making the process very easy & simple. Also having some more trending or sale products in Home page will quickly grab customers attention. This will help you to grab customer attention & nudge faster purchase decisions

Your constant goal as a store (online or offline) is to quickly make a passerby become a shopper. 

Try out this and let me know if you want any further help, I'm always happy to help.

PS: CoVid offer for all stores at https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...

Featured on Shopify Staff Picks
Shopify Partner
397 33 125

Hello @eleephoto,


I've taken a look at your store. Nice products! I've some suggestions to increase the conversion rate.


1. The store logo seems to be too small.

2. Add product reviews as most of the customers read the review before purchasing the product.

3. Add a form in Contact Us page for better customer interaction.

4. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website.

5. You can add testimonials on the home page to make the store look more professional.

6. A FAQ would be useful!

7. Discounts and limited-time offers will help to increase sales.

8. Add 'New Arrivals' section to help customers keep updated on new products.


Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.


Hope this was helpful!


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