Okay so, i launched my store towards the end of 2019. I've religiously used facebook ads to advertise to my target demographic. I get pretty good traffic from those ads. I get a few sales here and there including a couple of regulars that frequently purchase from me.
My problem is I'm having trouble bringing up my conversion rate. I have a TON of people who add to their carts and even go as far as checkout but only a small fraction of them actually purchase.
Is there something I'm missing? Please check out my website and let me know, it would be much appreciated!
my store: www.silkenlash.com
You need more images of people smiling and using your products. This way people can envision themselves using your products.
Also Instagram is great for building a community of people that love you. My top clients are crushing it on Instagram at the moment for free.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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@Clayton_Bates is right, lifestyle photos of real people are essential, especially for a beauty brand like this. But I also think you could use more compelling content on your product pages. Beauty products at their core are about selling confidence more than anything, so finding a way to relay this in your descriptions will help conversions - especially since you've got the traffic.
I'd also ditch the trust badges. They don't do anyone any favors in 2020. Screaming "trust me" is the quickest way to get visitors not to!
Do you have a system in place to collect reviews from purchases? Most reviews apps let you send out push notifications to remind your customers to leave on. Social proof is essential for building trust and catching sales.
Aside from that, love the brand image and minimal design. With some more emotionally driven content around fellings of confidence, elegance, glamor and you've got a great thing going that has potential to be highly profitable.
Best of luck.